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The New CEO Workbook
A Practical Guide for CEOs to Start Well and Perform Quickly
Created by Ty Wiggins
Everything you say and do is heavily scrutinized when you are the new CEO. Some describe it as feeling like you are constantly being filmed, with every action and word recorded. Taking a manager out for coffee, the inflection of your voice, things that you say you like or do not like all carry enormous weight, especially early on.
When done right, thoughtful communication planning can help you:
- Prep like a politician with go-to responses for sensitive questions
- Avoid the "Chicken Noodle Soup" effect where casual comments trigger unintended actions
- Build stakeholder alignment through strategic messaging
- Navigate expectations about public commentary on social issues
- Establish feedback loops to gauge how your messages are being received
How The New CEO Workbook can help you
As leadership advisors, we've witnessed countless communication missteps in new CEOs' early days that can haunt the rest of their tenure. In Chapter 2: Get the messaging right, we provide structured tools to help you develop communication strategies that work in high-scrutiny environments.
The exercises, reflections, and guidance in this workbook are designed to help you craft consistent messages, choose appropriate communication channels, and build systems for monitoring how your words are interpreted throughout the organization.
Key questions to address when developing your communication strategy:
- How do you typically respond when put on the spot for an opinion?
- What "go-to" responses will you prepare for sensitive questions?
- Which stakeholder groups need to hear specific messages?
- How will you measure whether your messages are received as intended?
- What is your framework for responding to social and political events?
What you'll find in this workbook
Chapter 2: Get the messaging right, is just the beginning. The New CEO Workbook covers all aspects of a successful CEO transition, from how you can build and lead a top team to establishing productive relationships with your board. Explore each chapter to work through all dimensions of your CEO transition journey.
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About the Author
Ty Wiggins, PhD is a leadership expert passionate about setting up new CEOs for success. As the global lead for Russell Reynolds Associates' CEO & Transitions Practice, he helps world-leading CEOs successfully transition into their roles to unlock business (and personal) success—faster.
Ty is one of only a handful of people globally with a Ph.D. in leadership transitions. He harnesses his deep academic and consulting background to provide CEOs, boards, and senior leadership with the advice, support, and insight needed to start well and perform quickly.
Get advice on your transition
Your words matter more than ever as CEO. Every utterance can shape culture, drive action, or create confusion. Yet most CEOs lack the communication preparation needed for this level of scrutiny. Connect with one of our trusted advisors to develop the messaging strategies that will serve you throughout your CEO journey—starting from day one.
SPEAK TO A LEADERSHIP TRANSITION CONSULTANT
Also Available: Order your copy of The New CEO
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Based on original research and candid conversations with CEOs from Verizon, PepsiCo, Campbell's, UPS, Whirlpool, and more, The New CEO: Lessons from CEOs on How to Start Well and Perform Quickly (Minus the Common Mistakes) examines how world-leading CEOs approach their first year in the role.
Discover their successes, their missteps, and the important lessons they learned along the way.
The New CEO Workbook:
A practical guide for CEOs to start well and perform quickly
Fill out the form to download Chapter 2: Get the messaging right