Marketing Moves: H1 2020

Career TransitionsLeadershipMarketing, Sales, and StrategyExecutive Search
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九月 24, 2020
29 min read
Career TransitionsLeadershipMarketing, Sales, and StrategyExecutive Search
Executive Summary
The first half of 2020 saw a record number of marketing leaders switching jobs, the most since we began tracking this metric in 2013.
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To better understand current trends in the appointment and turnover of marketing officers, Russell Reynolds Associates tracked and analyzed 241 notable, publicly disclosed marketing leadership moves from January to June 2020. 

Marketing Moves Jump by 15 Percent Despite COVID-19

COVID-19 has presented ongoing challenges to marketers as massive uncertainty, economic slowdowns and public health concerns persist. The initial wave of COVID caused a number of firms to slash their marketing spend, due to live TV and outdoor advertising grinding to a halt. Across the globe, marketing teams were reduced in size, and the big question on everyone’s lips was: Where is the future of marketing heading? To our surprise, the reduction in marketing spend during COVID did not translate into a reduction in executive marketing leadership moves. In fact, between January and June 2020, we have seen an increase in marketing moves by 15 percent at the senior-most level versus the same period a year ago. 

Key Findings

  • Marketers have moved jobs during this crisis. The first half of 2020 saw a record number of marketing moves since we started tracking job changes in 2013. In total, there were 241 publicly announced marketing executive moves, up from 214 in the second half and 209 in the first half of 2019. Not surprisingly, this pandemic has given the technology sector a boost, accounting for 27 percent of all marketing moves in the first six months of 2020, with 65 new marketers hired into technology companies.
  • Even in a crisis, CMO appointments remain predominantly external. Seventy-five percent of publicly reported chief marketing officer appointments in H1 2020 were external hires, a slight decrease over the same period last year. However, at the height of the pandemic, between April and June this year, that number jumped to 80 percent, as more companies looked externally for new skills to adapt to rapidly changing consumer behavior.
  • Gender diversity equilibrium tips female. Continuing the trend we had seen in H2 2019—where 51 percent of marketing moves were female—the first half of 2020 saw 53 percent of marketing appointments go to female candidates. This is a five-percentage point increase from the same period last year.

Number of Moves YoY

H2 2018 H1 2019 H2 2019 H1 2020 
173 209 214 241 

Source: Russell Reynolds Associates' analysis of marketing executive job changes (n=241), January- June 2020.

Gender Diversity

  H2 2018 H1 2019 H2 2019 H1 2020 
Male 56% 52% 49% 47% 
Female 44% 48% 51% 53% 

Source: Russell Reynolds Associates' analysis of marketing executive job changes (n=241), January- June 2020.

General Trends

Industry Breakdown of Marketing Moves

Consumer hires in freefall:

The consumer industry accounted for 41 percent of the marketing leadership turnover in the first half of 2020, an 11-percentage point decrease from the same time period in 2019, where more than half of all marketing moves came from the consumer industry. Shelter-in-place and working from home has had a significant impact on consumer companies, which has negatively impacted consumer CMO opportunities.

Technology hires driving the market:

Technology companies have been crucial in coronavirus responses, as they partner with retailers and first responders to help streamline supply chains and increase data and analytics processes. In turn, the technology sector saw a 9-percentage point increase in marketing appointments from H1 2019 to H1 2020, the highest by far of any sector or industry and maintaining momentum from the previous quarter.

Financial services and retail need a comeback:

In contrast, the number of financial services moves decreased a full 7 percentage points, and the number of retail moves decreased by 5 percentage points from H1 2019 to H1 2020. This demonstrates the increased volatility in the financial services and retail sectors over the past few months as leaders seek to adjust to the current economic downturn and systemic changes prompted by the pandemic. Leaders across these industries are trying to get their bearings and maintain their balance sheet, leaving marketing as a second thought. We can expect that as we emerge from the crisis, and the business landscape looks brighter, that retail and financial services companies will place a refocused lens on the marketing function in this new context.

Industry Breakdown of Marketing Moves

  H2 2018 H1 2019 H2 2019 H1 2020 
Apparel/Retail 14% 13% 14% 9% 
Consumer Digital & Media 15% 13% 14% 10% 
Consumer Products & Services 12% 17% 11% 13% 
Leisure & Hospitality 14% 10% 13% 9% 
Financial Services 12% 13% 12% 13% 
Healthcare 7% 8% 7% 9% 
Industrial & Natural Resources 4% 6% 4% 10% 
Education/Nonprofit 2% 3% 4% 5% 
Professional Services 2% 3% 3% 2% 
Technology 17% 13% 18% 27% 

Source: Russell Reynolds Associates' analysis of marketing executive job changes (n=241), January-June 2020.

Internal vs. External Appointments

The CMO succession crisis remains a major issue for marketers across all industries, yet H1 2020 showed a slight improvement for internal candidates. While external hires are still 75 percent of all marketing placements, this is down from 80-plus percent in the previous 18 months. Due to the uncertainty permeating the market and unpredictable hiring freezes, we find more executives are looking inside their organizations for step-up candidates and high potential marketers.

  H2 2018 H1 2019 H2 2019 H1 2020 
Internal 17% 20% 18% 25% 
External 83% 80% 82% 75% 

Source: Russell Reynolds Associates' analysis of marketing executive job changes (n=241), January-June 2020.

As digital transformation becomes a top priority for organizations, leaders are forced to not only have front-end capabilities but also the ability to understand data, analytics, and back-end systems more fluently. With a unique perspective on customer demands and behaviors, marketers must act as the cross-functional “glue” and lead customer experience initiatives across the broader organization. This has broadened the talent pool, but additionally, it has been a key factor in the volatility of the role.

External Appointments By Sector

H2 2018H1 2019H2 2019H1 2020 
Internal17%20%18%25%
External83%80%82%75%

 

As digital transformation becomes a top priority for organizations, leaders are forced to not only have front-end capabilities but also the ability to understand data, analytics, and back-end systems more fluently. With a unique perspective on customer demands and behaviors, marketers must act as the cross-functional “glue” and lead customer experience initiatives across the broader organization. This has broadened the talent pool, but additionally, it has been a key factor in the volatility of the role.

External Appointments By Sector

H2 2018H1 2019H2 2019H1 2020 
Apparel/Retail83%81%94%68%
Consumer Digital & Media88%70%83%79%
Consumer Products & Services67%72%75%69%
Leisure & Hospitality96%90%70%55%
Financial Services71%81%77%62%
Healthcare88%92%93%86%
Industrial & Natural Resources57%54%56%57%
Education/Nonprofit100%100%75%92%
Professional Services100%86%83%100%
Technology83%86%92%88%

Source: Russell Reynolds Associates' analysis of marketing executive job changes (n=241), January-June 2020.

Tech hiring tech: 
Over the past few quarters, marketing moves in technology companies have been slightly increasing, spiking to a peak in Q1 2020. However, the industry’s CMO appointments have been almost exclusively external hires. Only about one of every 10 CMOs appointed at technology organizations in H1 2020 were promoted from within. Notably, just 19 percent of those external CMO hires came from a non-technology organization, indicating a true “revolving door” for tech CMOs. 

Healthcare, industrial and education also staying with what they know: 
In general, healthcare companies have been increasingly looking for marketing leadership outside of the organization, although there has been a slight decrease in this trend over the past year. As external CMO hires have decreased year over year, the percentage of healthcare appointments from different industries has also decreased drastically, down 27 percent from H1 2019. This demonstrates the intense strain healthcare, especially drug and pharma, companies are experiencing as they seek to find a vaccine for the coronavirus. These organizations are looking for marketers with industry-specific expertise and do not have the time to and non-profit/ education sectors significantly decreased external marketing leader appointments in H1 2020, and of the external appointments, a strong majority of appointments came from the same industry.

Average # Of Years to Promotion

H2 2018H1 2019H2 2019H1 2020
9.86.88.26.9

As far as internal appointments, the average tenure within an organization prior to promotion to the CMO role decreased compared to the previous six months. Across all industries, the average internally appointed CMO in H1 2020 had spent 6.9 years at their company. This is down from 8.2 years in the second half of 2019 and 9.8 years in the second half of 2018, though on par with the 6.8- year average for H1 2019. 

Gender Balance 
In the first six months of 2020, appointments of female marketing executives increased 5 percentage points from the same time period in the previous year – continuing to tip the scale towards female marketing leaders. 

Industrial & natural resources are laggards in gender diversity: 
Even though the gender balance is skewing female overall, there are still some industries that are less balanced than others. Healthcare companies showed impressive growth in female marketing hires, with women comprising 64 percent of CMO appointments during the first six months of 2020 – up from 36 percent in the second half of 2019. Non-profit and consumer have been steadily increasing in gender diverse appointments since the first half of 2019. Additionally, industrial & natural resources companies have made impressive progress since the second half of 2018, when all of their appointments were male. However, there was significant drop of female appointments in the first half of 2020 (17 percentage points) with men being appointed 61 percent of the time. This volatility is often a response to investor pressure and can demonstrate more of a tick-the-box approach than a long-term, integrated strategy. However, to move the needle on D&I initiatives, organizations must make meaningful change. Investing in Diversity & Inclusion is not a one-time effort, but something that needs to be rooted in a holistic mission. In promoting D&I inside the organization, nearly every organization is catering to more diverse customers with a much broader set of needs, habits, traditions and values. 

Consumer companies on the other hand, have been consistent over the previous few quarters, hovering around a 50/50 gender split. In the first six months of 2020, female appointments crossed the threshold to 54 percent of all hires.

Gender Diversity

H2 2018H1 2019H2 2019H1 2020 
MaleFemaleMaleFemaleMaleFemaleMaleFemale 
Consumer54%46%56%44%50%50%46%54%
Financial Services52%48%48%52%42%58%46%54%
Healthcare67%33%53%47%64%36%36%64%
Industrial & Natural Resources100%0%46%54%44%56%61%39%
Education/Nonprofit0%100%43%57%36%62%25%75%
Professional Services50%50%43%57%0%100%33%67%
Technology60%40%46%54%56%44%54%46%

Source: Russell Reynolds Associates' analysis of marketing executive job changes (n=241), January-June 2020.


Inside of Industry vs. Outside of Industry Appointments

 More Marketing Moves, Less Risky Hires: 
Today’s customers and consumers across every industry are more in control of the purchase funnel and companies must rethink their entire organizations in order to be more consumer- and/ or customer-centric. It would be reasonable to expect that more companies would be open to hiring marketing leaders with different perspectives, including those from other industries. However, this is not the case, as we saw a slight decrease in cross-industry CMO appointments – 32 percent of all hires in the first six months of 2020 versus 39 percent during the previous six-month period and 38 percent year over year. The industrial & natural resources sector had a particularly sharp decrease when appointing leaders from outside of industry, dropping 55 percent from the previous six months. With increased volatility and uncertainty, many organizations are playing it safe as opposed to being provocative and bringing on tenured leaders with a more diverse range of industry experiences.

Cross-industry Marketing Appointments
(% refers to share of hires that come from a different industry)

H2 2018H1 2019H2 2019H1 2020 
Consumer18%9%13%10%
Financial Services67%18%55%58%
Healthcare64%60%38%33%
Industrial & Natural Resources0%57%80%25%
Education/Nonprofit75%71%67%25%
Professional Services92%33%0%50%
Technology20%17%17%19%

Source: Russell Reynolds Associates' analysis of marketing executive job changes (n=241), January-June 2020.

When looking outside of the organization, consumer and technology businesses have maintained a strong tendency to appoint CMOs from companies within their respective industries, especially over the last six months. Consumer companies hired marketing leaders from outside the industry only 10 percent of the time during the first six months of 2020. Technology organizations also saw a slight increase in out-of-industry appointments. 

Cross-Sector Appointments within the Consumer Industry 
Consumer-facing companies have continuously accounted for the majority of marketing moves. Taking into account the individual sectors – apparel / retail, consumer digital & media, consumer products & services and leisure & hospitality – just 10 percent of external marketing-leader appointments within the consumer industry came from a different sector or industry, a decrease of 3 percentage points from the previous period but fairly consistent with the same time period year over year.

Same-sector Marketing Appointments
(% refers to share of hires that came from the same sector)

H2 2018H1 2019H2 2019H1 2020 
Apparel/Retail100%91%90%93%
Consumer Digital & Media74%84%84%95%
Consumer Products & Services86%88%89%77%
Leisure & Hospitality74%100%89%100%
Overall Consumer (Total)83%91%87%90%

Source: Russell Reynolds Associates Marketing Moves H1 2020

 
Overall, consumer companies stayed in their respective sectors when hiring marketing officers 90 percent of the time. However, consumer products & services saw the steepest increase in cross-sector hiring, jumping 12 percentage points from the previous six months. Traditionally, consumer products & services organizations tend to groom their marketers into future CMOs. As industries converge, though, customer-centricity is requiring companies to rethink their entire organizations. To effectively reach the consumer, technology enablement and go-to-market capabilities must work hand-in-hand – a mindset that legacy CPG leaders might not have. 

On the contrary, leisure & hospitality companies had the steepest decrease of cross-sector CMO hiring, staying in their sector 100 percent of the time. While this is the highest rate of all sectors, it is equal to the same time period in the prior year. 

The COVID-19 pandemic has drastically affected all industries and has pushed the idea of customer-centricity to the forefront. In turn, leadership capabilities must be realigned to meet the needs of today’s in charge customer. As marketing leaders seek to adapt to this new landscape, they must be prepared to make this imminent shift to a customer-driven, digital world. 

Please see the subsequent pages for details on the list of companies who announced a CMO move during the first half of 2020. For details on the moves from Q1-Q2 2019, see our previous report from August 2019: Female CMO Appointments Reach All-Time High; Is the CMO Succession Crisis is Here to Stay? 

See below for details on the full list of marketing moves from H1 2020: 

Consumer

Apparel/ Retail

  • Backcountry has appointed Sarah Crocket as chief marketing officer. Crocket most recently was chief marketing officer at Burton.
  • Bed Bath & Beyond has appointed Cynthia Davis as chief marketing officer and president, Decorist. Davis most recently was executive vice president, chief digital marketing officer at L Brands.
  • Best Buy has appointed Frank Crowson as chief marketing officer. Crowson most recently was senior vice president, marketing at the company.
  • Brookshire Grocery Company has appointed Dave Abbott as chief marketing officer. Abbott most recently was vice president, integrated media at Home Depot.
  • Byrider has appointed Walter Scott as chief marketing officer. Scott most recently was senior vice president, professional marketing & solutions at Advance Auto Parts.
  • Crocs has appointed Heidi Cooley as head of global marketing. Cooley most recently was vice president, global marketing at the company.
  • L.L. Bean has appointed Nick Wilkoff as chief marketing officer. Wilkoff most recently was vice president, marketing & head of International at the company.
  • Lazydays has appointed Tom Peterson as chief marketing officer. Peterson previously was chief marketing officer at Aaron's.
  • Leslie's Poolmart has appointed Mickey Mericle as chief marketing officer. Mericle most recently was chief marketing officer at Shutterfly.
  • Lowe's has appointed Marisa Thalberg as chief brand & marketing officer. Thalberg most recently was global chief brand officer at Taco Bell.
  • Lululemon has appointed Nikki Neuburger as chief brand officer. Neuburger most recently was global head of marketing at Uber Eats.
  • Merrell has appointed Janice Tennant as global chief marketing officer. Tennant most recently was chief marketing officer at CAT Footwear.
  • Michaels Stores has appointed Ronald Stoupa as senior vice president and chief marketing officer. He most recently was chief marketing officer at Independent Pet Partners.
  • Sprouts Farmers Market has appointed Gilliam Phipps as senior vice president, chief marketing officer. Phipps most recently was vice president, branding, marketing & Our Brands at The Kroger Company.
  • Staples has appointed Michele Parzianello as chief marketing officer. Parzianello most recently was chief customer experience officer at the company.
  • Systemax has appointed Klaus Werner as chief marketing officer. Werner most recently was chief digital officer at HD Supply.9
  • Tailored Brands has appointed Carolyn Pollock as chief marketing officer. Pollock previously was director, brand, social & communications at Thumbtack.
  • Tempur Sealy International has appointed Tom Murray as executive vice president and chief marketing officer. Murray most recently was senior vice president, marketing at the company.
  • The Fresh Market has appointed Kevin Miller as chief marketing officer. Miller most recently was chief marketing officer at Natural Grocers.
  • Toys"R"Us Canada has appointed Matt McCloskey as chief experience officer and head of marketing. McCloskey most recently was vice president, commerce at Twitch.
  • Wakefern has appointed Steve Henig as chief customer officer. Henig most recently was vice president, digital commerce & analytics at the company.
  • Walmart has appointed William White as chief marketing officer, U.S. White most recently was senior vice president, marketing at Target.

Consumer Digital & Media

  • AccuWeather has appointed Michelle Harmon-Madsen as chief marketing officer. Harmon-Madsen previously was senior vice president, brand partnerships at FreshDirect.
  • Care.com has appointed Carrie Cronkey as chief marketing officer. Cronkey most recently was vice president and general manager, consumer growth – United States at the company.
  • Casper Sleep has appointed Lisa Pillete as chief marketing officer. Pillet most recently was senior vice president, marketing, customer relationship management & analytics at Lacoste.
  • Conde Nast has appointed Deirdre Findlay as global chief marketing officer. Findlay most recently was global chief marketing officer at Stitchfix.
  • FabFitFun has appointed Louisa Wee as chief marketing officer. Wee most recently was vice president, marketing strategy, analysis & programmatic media buying at Netflix.
  • Fastmarkets has appointed Victor Milligan as chief marketing officer. Milligan most recently was chief marketing officer at Forrester.
  • Forbes has appointed Lynn Schlesinger as chief marketing officer. Schlesinger most recently was group vice president, brand & demand marketing at the company.
  • Fox Bet has appointed Andrew Schneider as chief marketing officer. Schneider most recently was senior vice president, marketing - streaming services at Disney.
  • Instagram has appointed Melissa Waters as vice president, global marketing. Waters previously was vice president, marketing at Lyft.
  • Issuu has appointed Kevin Walker as senior vice president, marketing. Walker most recently was vice president, marketing at InVision.
  • LinkedIn has appointed Melissa Selcher as chief marketing & communications officer. Selcher most recently was vice president, brand, communications & social impact at the company.10
  • LiveXLive has appointed Jackie Stone as chief marketing officer. Stone most recently was chief marketing officer at MiMedia.
  • New York Public Radio has appointed Ayesha Ahmad as chief marketing officer. Ahmad most recently was chief digital officer and general manager, ecommerce at Chilewich Sultan LLC.
  • Nextdoor has appointed Maryam Banikarim as chief marketing officer. Banikarim most recently was global chief marketing officer at Hyatt Hotels.
  • NPR has appointed John Lansing as chief marketing officer. Lansing most recently was senior vice president and general manager – digital channels at Scripps Networks.
  • Rakuten Rewards has appointed Dana Marineau as chief marketing officer. Marineau most recently was vice president, brand, creative & communications at Credit Karma.
  • Realtor.com has appointed Mickey Neuberger as chief marketing officer. Neuberger most recently was vice president, global performance marketing & product global growth at eBay.
  • TikTok has appointed Nick Tran as head of marketing, North America. Tran most recently was vice president, brand & culture marketing at Hulu.
  • Tripleclix has appointed Tom Edwards as chief marketing officer. Edwards most recently was chief digital & innovation officer at Epsilon.
  • ViacomCBS has appointed Josh Line as chief brand officer. Line most recently was executive vice president, marketing, creative & digital studios - Comedy Central, Paramount Network & TV Land at the company.
  • Warner Bros Entertainment has appointed Tricia Melton as chief marketing officer, Global Kids, Young Adults & Classics. She most recently was senior vice president, marketing, creative & brand – Freeform at The Walt Disney Company.
  • Wunderman Thompson has appointed Naomi Troni as global chief marketing & growth officer. Troni most recently was global chief growth officer at MullenLowe.
  • ZipRecruiter has appointed Qasim Saifee as chief marketing officer. Saifee most recently was senior vice president, marketplace strategy at the company.
  • Zulily has appointed Kiran Akkineni as senior vice president, chief marketing officer. Akkineni most recently was vice president, analytics & data science at Expedia Group.

Consumer Products & Service  

  • American Woodmark has appointed Teresa May as senior vice president, chief marketing officer. May most recently was chief marketing officer, at Asurion.
  • Amy's Kitchen has appointed Monica Halpert as chief marketing officer. Halpert most recently was chief marketing officer at Sundance Institute.
  • Ardent Mills has appointed Angie Goldberg as chief growth officer. Goldberg most recently was chief transformation & marketing officer at Dawn Foods Global.
  • Bacardi North America has appointed Alex Tomlin as senior vice president, marketing. Tomlin previously was senior vice president, marketing at Diageo North America.11
  • Bonduelle Fresh Americas has appointed Mike Secor as chief marketing officer. Secor most recently was vice president, marketing at Ruiz Foods.
  • Coca-Cola has appointed Alanna Cotton as global chief marketing officer, Stills Beverages. Cotton most recently was senior vice president and general manager, product marketing at Samsung Electronics America.
  • Curaleaf has appointed Jason White as chief marketing officer. White most recently was executive vice president, marketing at Beats by Dr. Dre.
  • Del Monte Fresh Produce has appointed Elana Gold as chief marketing officer. Gold previously was chief marketing officer – nutrition at Abbott.
  • Diageo has appointed Cristina Diezhandino as chief marketing officer. Diezhandino most recently was global category director – scotch & reserve brands at the company.
  • Eastside Distilling has appointed Joseph Giansante as chief marketing officer. Giansante most recently was chief executive officer, Azuñia Tequila at the company.
  • Estee Lauder has appointed Jane Lauder as executive vice president, enterprise marketing and chief data officer. She most recently was global brand president, Clinique at the company.
  • Extra Space Storage has appointed Samrat Sondhi as executive vice president, chief marketing officer. Sondhi most recently was executive vice president, chief operating officer at the company.
  • Funko has appointed Ginny McCormick as chief marketing officer. McCormick most recently was vice president, global media at Hasbro.
  • Goodyear Tire & Rubber Company has appointed Karen Maroli as vice president, marketing - North America. Maroli most recently was chief marketing officer at Tyto Care Inc.
  • GoPro has appointed Aimee Lapic as chief marketing officer. Lapic most recently was chief marketing officer at Pandora.
  • Hain Celestial Group has appointed Melinda Goldstein as chief marketing officer. Goldstein most recently was vice president, sales & marketing at Peanut Butter & Co.
  • Kar's Nuts has appointed Jen Bauer as chief marketing officer. Bauer most recently was vice president, marketing – snacks at Campbell Soup Company.
  • Kaycha Labs has appointed Andrew Varga as chief marketing officer. Varga previously was chief strategy & innovation officer at Republic Bank.
  • Kellogg has appointed Sergio Fuster as global chief marketing officer. Fuster most recently was senior vice president, global category strategy & global brands at the company.
  • Kimberly-Clark has appointed Zena Arnold as chief digital & marketing officer. Arnold most recently was global head of growth, Chrome OS at Google.
  • Mars Inc. has appointed Sarah Long as chief marketing officer. Long most recently was chief marketing officer at Remy Cointreau.
  • McCormick & Company has appointed Jill Pratt as chief marketing excellence officer. Pratt most recently was vice president, marketing excellence - North America at the company.12
  • Medicine Man Technologies has appointed Shane Sampson as chief marketing & merchandising officer. Sampson most recently was chief marketing & merchandising officer, at Albertsons.
  • Nexus Brands Group has appointed Jan-Willem Driessen as chief marketing officer. Driessen most recently was vice president, global marketing & direct-to-consumer at the Black Diamond Equipment.
  • Omaha Steaks has appointed Julie Evans as vice president and chief marketing officer. Evans most recently was senior director, direct-to-consumer marketing at the company.
  • PepsiCo has appointed Fabiola Torres as senior vice president, chief marketing officer – energy. Torres most recently was vice president, global marketing at Beats by Dr. Dre.
  • Perdue Farms has appointed David Zucker as chief marketing officer and senior vice president, ecommerce. Zucker most recently was senior vice president, ecommerce at the company.
  • Pernod Ricard North America has appointed Pam Forbus as chief marketing officer. Forbus most recently was senior vice president, consumer experience, insights, data strategy, analytics & planning at Walt Disney Studio Entertainment.
  • Shaklee has appointed Melina Baxter as chief marketing officer. Baxter most recently was head of content strategy & global brand social at eBay.
  • Sodastream USA has appointed Matt Kahn as chief marketing officer. Kahn most recently was executive vice president, marketing at Celsius Holdings.
  • Spectrum Brands has appointed Keith Brandon as chief marketing officer. Brandon most recently was vice president, marketing - security hardware at the company.
  • Tatcha has appointed Sarah Curtis Henry as chief marketing officer. Henry most recently was senior vice president and general manager, North America at Fresh. 
     

Leisure & Hospitality

  • Alaska Airlines has appointed Sangita Woerner as senior vice president, marketing & guest experience. Woerner most recently was vice president, marketing at the company.
  • Arby's has appointed Patrick Schwing as chief marketing officer. Schwing most recently was global head of IOT innovation, Oral-B at Procter & Gamble.
  • Boston Market has appointed Slaton Smith as chief marketing officer. Smith most recently was vice president, sales at GetUpside.
  • Burger King North America has appointed Ellie Doty as chief marketing officer. Doty most recently was chief marketing officer at Chili's.
  • Dave & Busters has appointed Brandon Coleman as chief marketing officer. Coleman most recently was president at Del Frisco's.
  • Del Taco Restaurants has appointed Tim Hackbardt as chief marketing officer. Hackbardt most recently was chief executive officer at BrandTrip Partners.
  • Hertz has appointed Laura Smith as executive vice president, global marketing & customer experience officer. Smith most recently was senior vice president, customer experience at the company.13
  • Jimmy John's has appointed Darin Dugan as chief marketing officer. Dugan most recently was vice president, marketing at Sonic Drive-In.
  • Kum & Go has appointed Tracy Ging as chief marketing officer. Ging most recently was chief business officer at S&D Coffee and Tea.
  • McDonald's has appointed Alistair Macrow as senior vice president, chief marketing officer. Macrow most recently was chief marketing officer & corporate vice president, international operated markets at the company.
  • MGM Resorts International has appointed Ann Hoff as chief marketing officer. Hoff most recently was president and chief operating officer, Legacy Portfolio Properties at the company.
  • Panera Bread Company has appointed Eduardo Luz as chief brand & concept officer. Luz most recently was chief executive officer at 8Greens.
  • Pinstripes has appointed Don Hoffman as chief marketing officer. Hoffman most recently was senior vice president, marketing at Cracker Barrel.
  • Pizza Hut has appointed George Felix as chief marketing officer, U.S. Felix most recently was director, global brand strategy at Kentucky Fried Chicken.
  • Popeyes Louisiana Kitchen has appointed Paloma Azulay as global chief marketing officer. Azulay most recently was global chief marketing officer at Tim Hortons.
  • Restaurant Brands International has appointed Fernando Machado as global chief marketing officer. Machado most recently was global chief marketing officer – Burger King at the company.
  • Starbucks has appointed Brady Bewer as chief marketing officer. Bewer most recently was senior vice president, digital customer experience at the company.
  • Taco Bell has appointed Nikki Lawson as chief marketing officer. Lawson most recently was managing director, South Pacific at KFC.
  • Taco John's International has appointed Barry Westrum as chief marketing officer. Westrum most recently was chief marketing officer at Del Taco Restaurants.
  • TB12 has appointed Tara McRae as chief marketing officer. McRae most recently was chief marketing officer at Clarks International.
  • Tim Hortons has appointed Hope Bagozzi as chief marketing officer. Bagozzi most recently was chief marketing officer, Canada at McDonald's.
  • Virgin Fest has appointed Steve Levy as chief marketing officer. Levy most recently was head of marketing & digital at Insomniac Events.

 

Financial Services 

  • BOK Financial has appointed Sean Hampton as senior vice president, chief marketing officer. Hampton most recently was vice president, global marketing technology at Janus Henderson.
  • Boston Private has appointed Allison Baird as chief marketing officer. Baird most recently was senior vice president, products & solutions at the company.14
  • Endurance Warranty Services has appointed Melissa Balsan as chief marketing officer. Balsan most recently was vice president, marketing at Swanson Health Products.
  • FinancialForce has appointed Michael Ni as chief marketing officer. Ni most recently was president and chief marketing officer at RichRelevance.
  • Frontdoor has appointed Jason Marshall as chief marketing officer. Marshall most recently was chief marketing officer at Porch.
  • Hiscox has appointed Russell Findlay as chief marketing officer. Findlay most recently was chief marketing officer, North America at the company.
  • JPMorgan Chase has appointed Leslie Gillin as chief marketing officer. Gillin most recently was president, co-brand cards at the company.
  • Northwestern Mutual has appointed Lee Hurley as chief marketing officer. Hurley most recently was vice president, brand & activation at the company.
  • Radian Group has appointed Emily Riley as senior vice president, chief marketing & communications officer. Riley most recently was senior vice president, corporate communications & investor relations at the company.
  • Thornburg Investment Management has appointed John Hackett as chief marketing officer. Hackett most recently was global head of product marketing at Northern Trust Asset Management.
  • Thrivent has appointed Rohit Mull as chief marketing officer. Mull previously was global head of digital, consumer division at AIG.
  • TIAA has appointed Jean Brandolini Lamb as chief brand officer. Lamb most recently was head of brand experience, wealth management at J.P. Morgan.
  • Vertafore has appointed Alison Challman as chief marketing officer. Challman most recently was chief marketing officer at Paylocity.

Healthcare

  • Bayer Consumer Health has appointed Jeff Jarrett as chief marketing officer, North America. Jarrett previously was senior vice president, marketing at Duracell.
  • Becton, Dickinson & Company has appointed Tony Ezell as executive vice president, chief marketing officer. Ezell most recently was vice president, US connected care & insulins at Eli Lilly and Company.
  • Blue Cross Blue Shield of Arizona has appointed Lori Turner as chief marketing officer. Turner most recently was chief marketing, innovation & experience officer at Beacon Health System.
  • Cigna has appointed Kristen Lauria as global chief marketing officer. She most recently was general manager, IBM Watson Media, and The Weather Company Solutions at IBM.
  • Compassus has appointed Thomas Linton as chief marketing officer. Linton previously was vice president, customer experience at Assurant.
  • Dentalcorp Health Services has appointed Reetu Gupta as chief marketing officer. Gupta most recently was principal, portfolio operations at L Catterton. 15
  • Elanco Animal Health has appointed Racquel Harris Mason as executive vice president, chief marketing officer. Mason most recently was senior vice president, foodservice - McDonald's USA at The Coca-Cola Company.
  • Government Employees Health Association has appointed Lori Wiles as vice president, marketing. Wiles most recently was assistant vice president, marketing & communication at Lockton Companies.
  • Hackensack Meridian Health has appointed Dorie Klissas as senior vice president, chief marketing officer. Klissas most recently was senior associate dean, marketing &communications - Icahn School of Medicine at Mount Sinai Health System.
  • Hoag Health Network has appointed Jim Umberger as chief marketing officer. Umberger most recently was head of customer engagement & retention at eBay.
  • Idexx Laboratories has appointed Kathy Turner as corporate vice president and global chief marketing officer. Turner most recently was corporate vice president, commercial operations - EMEA companion animal at the company.
  • IngenioRx has appointed David Mitchell as chief marketing officer. Mitchell most recently was vice president, marketing - Cigna Pharmacy Management at Cigna.
  • LabCorp has appointed Amy Summy as executive vice president and chief marketing officer. Summy most recently was partner, marketing & insights and financial services marketing transformation at Ernst & Young.
  • Memorial Sloan-Kettering has appointed Roxanne Taylor as chief marketing & communications officer. Taylor previously was chief marketing & communications officer at Accenture.
  • Midmark has appointed Randy Burton as vice president, global marketing. Burton most recently was director, business development at Cincinnati Children’s Hospital Medical Center.
  • National HealthCare Associates has appointed Genevieve Worthington as chief marketing officer. Worthington most recently was vice president, ACO operations - northeast region at Steward Health Care.
  • NorthShore University Health System has appointed Anne Martino as chief marketing officer. Martino most recently was senior vice president, consumer & strategy at Advocate Aurora Health.
  • Philips has appointed Lorraine Barber-Miller as executive vice president, chief marketing & ecommerce officer. Barber-Miller most recently was senior vice president, chief marketing officer at ADP.
  • Piedmont Healthcare has appointed Douwe Bergsma as chief marketing officer. Bergsma most recently was chief marketing officer at Georgia-Pacific.
  • Signify Health has appointed Betty Nelson as senior vice president, marketing. Nelson most recently was senior vice president, chief marketing officer at McGraw-Hill Education.
  • Sirtex Medical has appointed Jesse Hansen as global head of marketing. Hansen most recently was vice president, corporate product management at Merit Medical Systems.
  • U.S. Dermatology Partners has appointed Jeanne Cunningham as chief marketing officer. Cunningham most recently was vice president, marketing at the company.16

Industrial & Natural Resources

  • Cabinetworks Group has appointed Tom Samanic as chief marketing officer. Samanic previously was president - Elkay Wood Products at Elkay Manufacturing.
  • Controlled Contamination Services has appointed Robert Schiller as chief marketing officer. Schiller most recently was chief executive officer at Zoyo Neighborhood Yogurt.
  • Driven Brands has appointed Summer Nunn as chief marketing officer. Nunn most recently was senior vice president, marketing - Take 5 Oil Change at the company.
  • Ecolab has appointed Gail Peterson as senior vice president, global marketing & communications. Peterson most recently was vice president, marketing – healthcare at the company.
  • GE Aviation has appointed Kim Chavez Schleiff as chief marketing officer. Schleiff most recently was vice president, marketing & communications at Textron Systems.
  • Inari Agriculture has appointed Tara Levine as chief growth officer. Levine most recently was vice president and general manager at Converse.
  • Johnson Controls has appointed Phil Clements as chief marketing officer. Clements most recently was global chief marketing & communications officer at Aon.
  • K&N Engineering has appointed JR Badian as chief marketing officer. Badian previously was vice president, digital marketing, social media & customer relationship management at MasterCard.
  • KeepTruckin has appointed Steve Ebin as vice president, marketing. He most recently was vice president, growth marketing at InVision.
  • Magna International has appointed Eric Wilds as chief sales & marketing officer. Wilds most recently was executive vice president, business development & strategy - power & vision at the company.
  • Masonite has appointed Jennifer Renaud as senior vice president and chief marketing officer. Renaud most recently was vice president, marketing at Veritiv.
  • Nissan Motor Company has appointed Mike Colleran as senior vice president, marketing & sales - U.S. Colleran most recently was chairman, INFINITI Motor Company at the company.
  • Noble Energy has appointed Jeff Kittrell as vice president, marketing. Kittrell most recently was director, marketing & trading and vice president, Anadarko Energy Services at the company.
  • PolyOne has appointed Cathy Dodd as senior vice president, chief commercial officer. Dodd most recently was vice president, marketing at the company.
  • Ramaco Resources has appointed Jason Fannin as senior vice president, chief marketing officer. Fannin most recently was senior vice president, metallurgical sales at Contura Energy.
  • Ryan Companies US has appointed Clare Scott as chief marketing officer. Scott most recently was vice president, marketing at the company.
  • SEKO Logistics has appointed Brian Bourke as chief growth officer. Bourke most recently was vice president, marketing at the company.17
  • SiteOne Landscape Supply has appointed Shannon Versaggi as senior vice president, chief marketing officer. Versaggi most recently was vice president, integrated marketing, media, & creative at Lowe's.
  • SRS Distribution has appointed Dave Brower as senior vice president and chief marketing officer. Brower most recently was vice president, marketing & ecommerce at SiteOne Landscape Supply.
  • Superior Group of Companies has appointed J ames Shimizu as chief marketing officer. Shimizu most recently was executive vice president, CID Resources at the company.
  • The BOLDT Company has appointed Stacy Robben as chief marketing officer. Robben most recently was vice president, business development – healthcare at the company.
  • Truckstop.com has appointed Brad Bedoe as chief marketing officer. Bedoe most recently was chief marketing officer at Verizon Connect.
  • Westfall Technik has appointed Merritt Williams as chief sales & marketing officer. Williams most recently was vice president, sales & marketing – healthcare at the company.

Non-profit / Education

  • Age of Learning has appointed Bonnie Matosich as executive vice president, brand. Matosich previously was vice president, brand development at The Walt Disney Company.
  • American Diabetes Association has appointed Jacque Sebany as chief marketing & digital officer. Sebany most recently was vice president, digital content at American Heart Association.
  • American Heart Association has appointed Katrina McGhee as executive vice president, marketing & communications. McGhee previously was chief marketing officer at Susan G. Komen for the Cure Foundation.
  • Arizona State University has appointed Ann Toca as chief marketing officer. Toca most recently was deputy vice president and managing director, ASU enterprise marketing hub at the company.
  • Central Michigan University has appointed John Veilleux as vice president, chief marketing & communications officer. Veilleux most recently was vice president, marketing, communications & enrollment at Texas Wesleyan University.
  • Ellucian has appointed Sharon Loeb as chief marketing officer. Loeb most recently was executive vice president, chief marketing officer at Cengage Learning.
  • Forrester has appointed Shirley Macbeth as chief marketing officer. Macbeth most recently was senior vice president, corporate marketing at ACI Worldwide.
  • Houghton Mifflin Harcourt has appointed Greg Daniel as chief marketing officer. Daniel most recently was chief marketing officer at Nielsen.
  • Leukemia & Lymphoma Society has appointed Lynn Godfey as executive vice president, chief marketing officer. Godfey most recently was chief marketing & communications officer at Girl Scouts of the USA.
  • Pace University has appointed Mary Baglivo as chief marketing officer and vice president, university relations. Baglivo previously was chief marketing officer at Northwestern University.
  • PRIDE Industries has appointed Leah Burdick as chief growth officer. Burdick most recently was vice president, global marketing at Hudson RPO.18
  • World Business Chicago has appointed Michael Fassnacht as chief marketing officer. Fassnacht most recently was chief executive officer and president at FCB Chicago.

Professional Services 

  • Dun & Bradstreet has appointed Stacy Greiner as chief marketing officer. Greiner most recently was chief marketing officer at Digital Management, Inc.
  • Indecomm Digital Services has appointed Joshua Kanter as chief marketing officer. Kanter previously was executive vice president, customer experience & marketing at PetSmart.
  • Perkins Coie has appointed Deborah Ruffins as chief marketing officer. Ruffins most recently was global head of strategic initiatives, practice marketing, & business development at Hogan Lovells.
  • Plante Moran has appointed Marten van Pelt as chief marketing officer. Pelt most recently was head of advisory marketing at KPMG.
  • Russell Reynolds Associates has appointed Amy Scissons as chief marketing & communications officer. Scissons most recently was chief marketing officer, international at Mercer.
  • Salo has appointed Jennifer Johnson as chief marketing officer. Johnson most recently was vice president, marketing & brand at UnitedHealth Group.

Technology

  • ABBYY has appointed Scott Opitz chief marketing officer. Opitz most recently was president, ABBYY process intelligence at the company.
  • ADP has appointed Maria Black as president, worldwide sales & marketing. Black most recently was president, small business solutions and human resources outsourcing at the company.
  • Airtable has appointed Archana Agrawal as chief marketing officer. Agrawal most recently was global head of marketing, enterprise & cloud at Atlassian.
  • Arconis has appointed Steve McChesney as chief marketing officer. McChesney most recently was vice president, global marketing at F5 Networks.
  • Arctic Wolf Networks has appointed Dan Larson as senior vice president, marketing. Larson most recently was vice president, product marketing at Crowdstrike.
  • Behavox has appointed Neil Becker as chief marketing officer. Becker most recently was vice president, worldwide marketing & corporate communications at Apttus Corporation.
  • Berkshire Grey has appointed Christine Washburn as chief marketing officer. Washburn most recently was chief marketing officer at Rocket Software.
  • BioCatch has appointed Mark Elliot as chief marketing officer. Elliot most recently was senior vice president and chief marketing officer at TIAA.
  • BitSight Technologies has appointed Jay Roxe as chief marketing officer. Roxe most recently was vice president, product marketing, adoption & operations at Athenahealth.
  • BlueJeans Network has appointed John Knightly as chief marketing officer. Knightly most recently was senior vice president, product & solutions marketing at the company.19
  • Cable One has appointed James Obermeyer as senior vice president, sales & marketing. Obermeyer most recently was vice president, marketing at Charter Communications.
  • Carrot Inc. has appointed Kristin Russel as chief marketing officer. Russel will be responsible for leading marketing initiatives driving demand for the pivot solution. She previously was vice president, marketing - Transcend Insights at Humana.
  • CloudBakers has appointed Joel Hughes as chief marketing officer. Hughes previously was chief operating and digital officer at EnsembleIQ.
  • ConvergeOne has appointed Gabrielle Lukianchuk as vice president, marketing. Lukianchuk most recently was vice president, global marketing at Fiserv.
  • CoreLogic has appointed Sandra Carvalho as chief marketing officer. Carvalho most recently was chief marketing officer at Technicolor.
  • CPA Global has appointed Ben Geller as chief marketing officer. Geller most recently was vice president, marketing at Liquibase.
  • Dasan Network Solutions has appointed Geoff Burke as vice president, global marketing. Burke previously was senior director, corporate marketing at Calix.
  • Digital Hands has appointed Bruce Hershey II as chief marketing officer. Hershey II most recently was vice president, marketing at Tailored Brands.
  • Digital River has appointed Ted Rogers as chief marketing officer. Rogers most recently was vice president, strategic marketing at the company.
  • Digital.ai has appointed Gina Poole as senior vice president, chief marketing officer. Poole most recently was chief marketing officer, gaming technology at Amazon Web Services.
  • Digital Ocean has appointed Carly Brantz as chief marketing officer. Brantz most recently was vice president, revenue marketing – SendGrid at Twilio.
  • DocuSign has appointed Rob Giglio as chief marketing officer. Giglio most recently was senior vice president, worldwide go-to-market & sales - digital media at Adobe.
  • Dropbox has appointed Tifenn Dano Kwan as chief marketing officer. Kwan most recently was chief marketing officer at SAP Ariba.
  • DXC Technology has appointed Shari Wenker as senior vice president and chief marketing & communications officer. Wenker most recently was managing director, marketing & communications - Accenture Technology at Accenture.
  • ECi Software Solutions has appointed Traci Johnson as chief marketing officer. Johnson most recently was senior vice president, global communications & brand at the company.
  • Elastic has appointed Sally Jenkins as chief marketing officer. Jenkins most recently was chief marketing officer at Informatica.
  • Epicor Software has appointed Paul Stoddart as chief marketing officer. Stoddart most recently was vice president and partner, digital at IBM.20
  • Equifax has appointed Lindsay Parker as global chief marketing officer and head of marketing, US information services. Parker most recently was global head of marketing, Sabre Travel Network at Sabre Corporation.
  • ERT has appointed Jim Mahon as vice president, chief marketing & strategy officer. Mahon most recently was executive vice president, corporate development at Symphony Health Solutions.
  • Extreme Networks has appointed Wes Durow as chief marketing officer. Durow most recently was chief marketing officer at Mitel Networks.
  • FourKites has appointed Steve Rotter as chief marketing officer. Rotter most recently was chief marketing officer at Outsystems.
  • G Suite has appointed Kelly Waldher as vice president, marketing. Waldher previously was general manager, Microsoft 365 at Microsoft.
  • Genesys has appointed Joyce Kim as executive vice president and chief marketing officer. Kim most recently was chief digital & marketing officer at Arm.
  • Information Builders has appointed Carol McNerney as chief marketing officer. McNerney most recently was chief marketing officer North America at Savills.
  • Ivanti has appointed Angie Gunter as senior vice president and chief marketing officer. Gunter most recently was vice president marketing at Gordian.
  • Kajabi has appointed Orlando Baeza as chief marketing officer. Baeza previously was vice president, marketing at Buzzfeed.
  • Lenovo has appointed Susan Blocher as chief marketing officer, Data Center Group. Blocher most recently was vice president, marketing - data center at Intel.
  • Limelight Networks has appointed Christine Cross as senior vice president and chief marketing officer. Cross previously was vice president, global customer development & marketing at GoDaddy.
  • Magnitude Software has appointed Simon West as chief marketing officer. West most recently was chief marketing officer at Cyxtera Technologies.
  • Medical Transcription Billing has appointed Mike Cuesta as chief marketing officer. Cuesta most recently was senior vice president, marketing at CareCloud.
  • New Relic has appointed Christine Pribilski as chief marketing officer. Pribilski previously was vice president, global performance marketing - IBM cloud at IBM.
  • NVIDIA has appointed Ami Badani as vice president, marketing. Badani most recently was chief marketing officer at Cumulus Networks.
  • OpenText has appointed Lou Blatt as senior vice president, chief marketing officer. Blatt most recently was senior vice president, offer management at Genesys.
  • Oracle has appointed Ariel Kelman as chief marketing officer. Kelman most recently was vice president, worldwide marketing at Amazon Web Services.
  • OutSystems has appointed Robson Grieve as chief marketing officer. Grieve most recently was chief marketing officer at Pure Storage.21
  • PayScale has appointed Adrianna Burrows as chief marketing officer. Burrows most recently was chief marketing officer at Cornerstone OnDemand.
  • Quest Software has appointed Colleen Langevin as chief marketing officer. Langevin most recently was chief marketing officer at Epicor Software.
  • Rapid7 has appointed Lucian Lui as chief marketing officer. Lui most recently was senior vice president, global marketing at Iron Mountain.
  • RapidDeploy has appointed Kimberly Storin as chief market officer. Storin most recently was vice president, worldwide marketing, Cognitive Systems at IBM.
  • Rekor Systems has appointed Susan Crandall as chief marketing officer. Crandall most recently was vice president, marketing & legislative affairs at Motorola Solutions.
  • Resulticks has appointed Dinesh Menon as global chief marketing officer. Menon most recently was global chief marketing officer at State Bank of India.
  • SAP Concur has appointed Christopher Juneau as chief marketing officer. Juneau most recently was senior vice president, global cloud strategic programs at the company.
  • ServiceNow has appointed Alan Marks as chief marketing & communications officer. Marks most recently was chief communications officer at the company.
  • Skybox Security has appointed Claire Darling as chief marketing officer. Darling most recently was vice president, global growth marketing at Intapp.
  • SMS Assist has appointed Tina McNulty as chief marketing officer. McNulty most recently was head of marketing at Continuum.
  • SoftServe has appointed Seema Kumar as chief marketing officer. Kumar previously was vice president, marketing at Salesforce.
  • Sonim Technologies has appointed John Graff as chief marketing officer. Graff previously was vice president, sales & marketing - enterprise mobile computing at Zebra Technologies.
  • Spectrum Reach has appointed Michael Guth as senior vice president, chief marketing officer. Guth most recently was general manager, account management & partnership marketing at The Madison Square Garden Company.
  • Stripe has appointed Jim Stoneham as chief marketing officer. Stoneham most recently was chief marketing officer and senior vice president, growth at New Relic.
  • SugarCRM has appointed Clare Dorrian as chief marketing officer. Dorrian most recently was vice president, global marketing & brand at Verint Systems.
  • Udacity has appointed Kenny Kim as chief marketing officer. Kim most recently was global head of marketing, Google Shopping, at Google.
  • Upland Software has appointed Jim Rudden as executive vice president, chief marketing officer. Rudden most recently was chief marketing officer at Spredfast.
  • VMware has appointed Carol Carpenter as global chief marketing officer. Carpenter most recently was vice president, global product marketing - Google Cloud at Google.22
  • WeWork has appointed Roger Solé as chief marketing officer. Solé most recently was chief marketing officer at Sprint.
  • Workday has appointed Christine Cefalo as executive vice president, chief marketing officer. Cefalo most recently was executive director, CEO & chairman communications at the company.