Leadership Lounge | Ep. 34 - How to Build Trust as an Outside CEO in a Family Enterprise

Podcast: Leadership Lounge
Hosted By:
Portrait of Emma Combe, leadership advisor at Russell Reynolds Associates
Portrait of Hugo Healing, leadership advisor at Russell Reynolds Associates.png
Portrait of Burak Gorbon, leadership advisor at Russell Reynolds Associates
August 12, 2026 | 17 min
Portrait of Emma Combe, leadership advisor at Russell Reynolds Associates
Portrait of Emma Combe, leadership advisor at Russell Reynolds Associates
Executive Summary
Learn how outside CEOs build trust, navigate family dynamics, and lead change while respecting legacy.

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Leadership Lounge | Ep. 34
How to Build Trust as an Outside CEO in a Family Enterprise

Stepping into a family enterprise as an outside CEO is unlike any other CEO transition. You’re stepping into a business shaped by generations of history, deeply held values, and personal relationships.

That means trust cannot be assumed. Outside CEOs need to understand what matters to the family, build relationships across the enterprise, and recognize that even seemingly small decisions can carry significant weight.

So, how can outside CEOs earn the trust they need to lead effectively, while respecting the legacy they have been entrusted to protect?

In this episode of Leadership Lounge, Emma Combe is joined by leadership advisors Hugo Healing and Burak Gorbon to explore what it takes to succeed as an outside CEO in a family enterprise.

They discuss:

  • What makes leading a family enterprise different from other CEO roles

  • How outside CEOs can establish credibility and build relationships with family stakeholders

  • How to navigate the expectations and complexities that come with leading a family-owned enterprise 

  • How to balance the need for transformation with respect for the family’s legacy

 

 

quote

“You're a custodian of something that's very personal to people.”

Hugo Healing
Leadership Advisor, Russell Reynolds

 

 

Four things you’ll learn from this episode

  1. Trust must be earned: The CEO title provides authority, but family stakeholders still need to develop confidence in the person behind it.

  2. Preparation starts before day one: Learning the family’s history, relationships, values, and expectations gives outside CEOs a stronger foundation for success.

  3. Small actions send big signals: Seemingly routine decisions can take on greater significance when they appear inconsistent with the family’s values.

  4. Transformation needs shared ownership: Involving family stakeholders and recognizing their contribution can help position change as evolution rather than rejection of the past.

 


 

In this episode, we discuss:

(05.33) How easily trust can be broken when stepping into a family enterprise
(07.09)
Why outside CEOs need to “read the book” of a family enterprise before trying to write its next chapter
(08.54)
What informal conversations can reveal about a family’s expectations that you may never uncover in the boardroom
(11.05)
Why becoming defensive when trust breaks down can make the problem worse—and what to do instead
(12.19)
Why a cost-cutting transformation can raise deeper questions about whether a CEO understands what the family stands for
(12.50)
How giving family members credit for what they have built can help an outside CEO create support for change

 


 

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