#PivotToProgress: Q&A with Adam Crozier

Industry TrendsDigital TransformationBoard and CEO Advisory
min Interview
Julia Budd
September 08, 2020
1 min
Industry TrendsDigital TransformationBoard and CEO Advisory
Whitbread Chairman, Adam Crozier speaks about the impact of COVID-19 on his business and how the pandemic drives future plans in this interview.



View more of our #PivottoProgress Series here.

In our #PivotToProgress series we interview key leaders from mission-critical, digitally-enabled industries across all sectors in Europe, as they discuss how they are actively “pivoting to progress” throughout the Covid-19 curve. From them, we heard of substantial changes occurring along four key themes: Technology, Organisational Effectiveness, Guidance & Governance, and New Bets.

In this video, Adam speaks to Julia Budd, Managing Director at Russell Reynolds Associates about the impact of Covid-19 on both his businesses and how that drives his future business plans, the role of technology, and how the crisis has affected the type of board leadership that is needed, including what are the critical characteristics of an effective CEO now and in the future.

The interviews in this series informed the content of our study, “The European Voice from the Top: Six Covid-Era Leadership Imperatives to #PivotToProgress,” in which we gain a better understanding of what will be required of leaders in the coming years.