You wouldn’t think falling down a flight of stairs would be a Redefiner moment that would change a career trajectory, but it was for our guest Annastiina Hintsa. Because the event forced to her to realize that she was officially in a state of burnout and it opened her eyes to the link between wellbeing and sustainable performance. Now, as CEO of Hintsa Performance, Annastiina helps the likes of Formula 1 drivers and Fortune 500 C-Suiters find that holistic sweet spot in order to operate at peak levels and avoid burnout. In this episode of Redefiners, we talk with her about optimizing performance rather than maximizing it, and how to make behavioral changes that lead to sustained performance. It’s a must-listen for leaders who want to inspire a culture of resiliency and healthy stamina in their own organizations.  

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Annastiina Hintsa

CEO, Hintsa Performance

Entrepreneur in second generation, Annastiina has witnessed the growth of Hintsa Performance forover two decades. She is a leader and public speaker fascinated by the resilience, capacity and adaptability of the human mind and body.

Prior to joining Hintsa Performance in 2016, Annastiina worked in top management consulting, banking and micro-finance. Having experienced burnout early in her career, she was faced with profound questions about balance and meaning. She found answers in her father’s philosophy, and a transformation that involved running 250km ultra-races in deserts: Better Life leads to Better Performance.

She has worked with a clientele ranging from Formula 1 drivers to female entrepreneurs in rural Guatemala, top CEOs, and leading politicians. She speaks and facilitates workshops around the world, from TEDx to WEF.

Annastiina is particularly interested in what it will take for individuals and companies to thrive in the fourth industrial revolution, and the role of leadership in shaping organizational wellbeing outcomes.

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