Dr. Max von der Planitz

Max von der Planitz is passionate about leaving a positive impact on others’ lives. Specializing in executive search and leadership advisory at Russell Reynolds Associates, Max helps omni-channel retailers, hospitality companies, and consumer products organizations build leadership teams that drive sustainable growth and digital transformation. A passionate networker, his strategic approach combines authentic relationship-building with deep market intelligence.

Max is an integral member of Russell Reynolds' Consumer Sector and Consumer Technology Practice. He partners with FTSE companies, private equity firms, and family enterprises across Germany, UK, and EMEA markets to identify and place C-suite executives and directors across marketing, sales, digital, finance, operations, and support functions.

Before joining Russell Reynolds, Max led corporate strategy and development at Otto Group, one of Europe's largest e-commerce conglomerates, where he managed market intelligence, strategic financial planning, and digital transformation initiatives. His career foundation was built at McKinsey & Company, where he spent five years advising retail and logistics clients across Europe on strategic transformation and growth strategies.