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The New CEO Workbook
A Practical Guide for CEOs to Start Well and Perform Quickly
Created by Ty Wiggins
While many organizations rely on surveys to measure culture, the truth lies in the stories people tell, the decisions they make, and the actions they take when facing difficult choices. As CEO, every move you make sends signals about what truly matters. Your leadership team will follow your example, and those ripples will spread throughout the organization, shaping how people work, collaborate, and solve problems far beyond your direct reach.
When done right, deliberate culture shaping can help you:
- Uncover the unwritten rules that drive behavior in your organization
- Distinguish aspirational values from operational reality
- Amplify positive cultural elements through your daily actions and decisions
- Model the specific behaviors that bring your desired culture to life
- Build cultural alignment from the boardroom to the frontline
How The New CEO Workbook can help you
Shaping culture is what CEOs most commonly identify as something only they can do. In Chapter 8: Shaping the Culture, we provide frameworks to help you move beyond traditional measurement to actively shape the behaviors and values that drive organizational success.
The exercises, reflections, and guidance in this workbook help you develop identify the gap between current and desired culture, and create deliberate actions that demonstrate what truly matters in your organization from day one.
Key questions to address when shaping culture:
- What are the stories the organization tells, praises, and vilifies?
- What behaviors were the former CEO and leadership team role modeling?
- What processes and systems govern the organization's rewards and recognition?
- Are there trouble spots, poor behaviors, or unclear ethical standards?
- Which daily routines offer opportunities to visibly demonstrate cultural values?
What you'll find in this workbook
Chapter 8: Shaping the Culture is just one part of your successful transition. The New CEO Workbook covers all aspects of a CEO transition, including how to manage your communications to how to work with the board. Explore each chapter to work through all dimensions of your journey.
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About the Author
Ty Wiggins, PhD is a leadership expert passionate about setting up new CEOs for success. As the global lead for Russell Reynolds Associates' CEO & Transitions Practice, he helps world-leading CEOs successfully transition into their roles to unlock business (and personal) success—faster.
Ty is one of only a handful of people globally with a Ph.D. in leadership transitions. He harnesses his deep academic and consulting background to provide CEOs, boards, and senior leadership with the advice, support, and insight needed to start well and perform quickly.
Get advice on your transition
Culture isn't what you measure in surveys—it's what happens when no one's watching. The behaviors you model, the stories you tell, and the actions you take in your first months set the cultural trajectory for years to come. Connect with one of our trusted advisors to develop strategies that reshape how people work, collaborate, and make decisions at every level.
SPEAK TO A LEADERSHIP TRANSITION CONSULTANT
Also Available: Order your copy of The New CEO
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Based on original research and candid conversations with CEOs from Verizon, PepsiCo, Campbell's, UPS, Whirlpool, and more, The New CEO: Lessons from CEOs on How to Start Well and Perform Quickly (Minus the Common Mistakes) examines how world-leading CEOs approach their first year in the role.
Discover their successes, their missteps, and the important lessons they learned along the way.
The New CEO Workbook:
A practical guide for CEOs to start well and perform quickly
Fill out the form to download Chapter 8: Shaping the culture