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Our Customer Activation and Growth (CAG) practice specializes in identifying and developing customer-centric, tech-enabled growth leaders who drive commercial success and transformation. We partner with organizations to recruit and assess executives across marketing, sales, growth, customer experience, communications, and digital leadership functions.
Where customer value meets business growth
From changing consumer expectations to data-driven engagement, our curated customer activation and growth insights provide a strategic lens on the issues that matter so you can make informed decisions and drive sustainable revenue performance.
The New Enterprise Customer Activation & Growth Leader
A new generation Customer Activation and Growth leaders are focusing on enterprise growth via a consumer-centric, tech-enabled agenda.
The Unspoken Friction Between CMOs and Their Peers
The CMO role has been caricatured as a revolving door. How can marketers—and their CEOs—combat this?
Explore board search by role
Board Chair
Whether you are looking for a seasoned or first-time chair with extensive board experience, or a retiring CEO with NED experience, we will help you find a board chair with the right skills.
Board Director
Whether you need to find board directors with expertise in AI and tech transformation, sustainability, mergers and acquisitions (M&As), or geographical expansion.
Frequently asked questions
How do boards effectively govern customer growth?
Effective board governance for growth requires establishing clear metrics beyond traditional financials, regular reporting on customer health indicators, and ensuring executive compensation aligns with customer retention goals. Boards also need to regularly evaluate leadership talent against evolving customer expectations.
What leadership roles are critical for customer growth?
Beyond traditional C-suite roles, organizations need leaders who can connect data to decision-making across the customer journey. This often includes roles like Chief Customer Officer, Growth Leaders, Experience Directors, and executives who excel at building customer-centric culture throughout the organization.
How do we measure ROI on customer-centric leadership?
The most successful organizations track both leading indicators (customer satisfaction, engagement) and lagging indicators (retention, expansion revenue) to evaluate their growth leadership effectiveness. We help boards establish the right metrics framework for their specific business model.
What leadership roles does Russell Reynolds have expertise in?
Russell Reynolds has deep expertise across more than 18 leadership roles, including Chief Marketing Officer (CMO), Chief Growth Officer (CGO), Chief Commercial Officer (CCO), Chief Revenue Officer (CRO), Chief Sales Officer (CSO), Chief Experience Officer (CXO), Chief Communications Officer (CCO), Chief Brand Officer (CBO), and Chief Digital Officer (CDO).