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Where customer value meets business growth
From changing consumer expectations to data-driven engagement, our curated customer activation and growth insights provide a strategic lens on the issues that matter so you can make informed decisions and drive sustainable revenue performance.
The New Enterprise Customer Activation & Growth Leader
A new generation Customer Activation and Growth leaders are focusing on enterprise growth via a consumer-centric, tech-enabled agenda.
The Unspoken Friction Between CMOs and Their Peers
The CMO role has been caricatured as a revolving door. How can marketers—and their CEOs—combat this?
Frequently asked questions
How do boards effectively govern customer growth?
Effective board governance for growth requires establishing clear metrics beyond traditional financials, regular reporting on customer health indicators, and ensuring executive compensation aligns with customer retention goals. Boards also need to regularly evaluate leadership talent against evolving customer expectations.
What leadership roles are critical for customer growth?
Beyond traditional C-suite roles, organizations need leaders who can connect data to decision-making across the customer journey. This often includes roles like Chief Customer Officer, Growth Leaders, Experience Directors, and executives who excel at building customer-centric culture throughout the organization.
How do we measure ROI on customer-centric leadership?
The most successful organizations track both leading indicators (customer satisfaction, engagement) and lagging indicators (retention, expansion revenue) to evaluate their growth leadership effectiveness. We help boards establish the right metrics framework for their specific business model.