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In the past, digital transformation focused on adding new digital capabilities to help clients capitalize on mobile, social and big data. Today, technology-enabled disruption is compelling companies in all industries to think and act more like technology companies. Incremental, front-end changes are no longer enough—the new business ecosystem demands the rethinking of most companies’ strategies from end to end. A critical factor in an organization’s ability to become tech-enabled, is a simultaneous emphasis on cultural evolution. The corporate hierarchies of the past are not conducive to the real-time, customer-centric, data-driven strategies of today. In the fourth annual Digital Pulse, Russell Reynolds Associates surveyed 1,300+ senior executives to learn how digital is transforming talent and leadership needs in organizations around the world.
Although culture is seen as a critical factor in the success of digital transformation, respondents indicate that there is room for progress across the seven cultural dimensions imperative for change.