Norm Yustin

Norm advises clients on today’s in demand go-to-market and customer-centric leadership, including search, succession, assessment and coaching.


Norm Yustin advises clients on customer-centric, go-to market leadership roles. Based in Chicago, Norm leads the global Customer Activation and Growth Practice at Russell Reynolds Associates. He conducts searches for customer-centric leadership roles such as CEO, COO, CDO and CMO for multi-billion dollar companies, private equity portfolio companies and founder-led organizations. Norm also leads the firm's global Chief Marketing Officer Practice, bringing his own in-market CMO experience to the executive recruiting industry. He is also widely published on topics related to the future of tech-enabled, go-to-market leadership and is a regular contributor to Forbes as a global leader in marketing transformation.

Prior to joining RRA, Norm was chief marketing officer at Macy’s and then at Claire’s Stores, where he oversaw brand strategy, creative development and public relations, among other duties. He was previously president of Havas Worldwide, a leading global advertising and communications services group. There he led a large team delivering global advertising, marketing and corporation communications solutions. He began his career in advertising, working and living in five countries across three continents.

“Don’t count the days, make the days count.”

Norm received his HBA, with honors, in business administration from the Ivey School of Business at The University of Western Ontario in Canada.
Norm has a Harvard Business School Executive Education specializing in Leading Professional Services Firms.
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Board Director and Chair Search Board Effectiveness Board of Directors CEO Succession Chief Executive Officers Consumer C-Suite Succession Executive Search Marketing, Sales, and Strategy Retail and Luxury

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