Season 3 - Ep. 11 | Sunscreen and Success: Supergoop!'s Winning Formula with CEO Amanda Baldwin

Behind the glamour of the beauty industry is the fast-paced corporate pulse keeping it afloat. Marketing veteran and former Wall Street investor Amanda Baldwin knows the intricacies and nuances of both. After years of working with some of the most established beauty brands in the world, Amanda made the bold decision to start fresh when she met the founder of Supergoop!. The skincare brand, with a specialization in sunscreen, offered something special through its product, mission, and story. With Amanda as CEO, Supergoop! has skyrocketed from a startup to a massive global beauty brand, growing over twenty times its size in just five years.

In this episode of Redefiners, Clarke and Hoda sit down with Amanda to discuss how her unique perspective on branding (with a capital B!) can be applied across industries. Listen in to why Amanda believes that chasing trends is a brand killer, how she learned to embrace her strengths, and how the satisfaction of building a business from scratch is worth the blurring of work-life balance.

We’ll also hear from Margot McShane, a Managing director in our San Francisco office. She’ll explain how top executives can engage and retain women leaders in their organizations. Click HERE to access our report, What's Motivating Your Women Leaders?

If you enjoyed this interview, you might also like these Redefiners episodes: 

• From Gillette to Jamba Juice: How to Lead Iconic Brands with Empathy, Purpose & Integrity

• Bridging Cultures & Building Brands: Marketing CEO Emily Chang Masters Both

• From Server to COO: Kat Cole’s Journey to the Top

Amanda Baldwin
CEO of Supergoop!

Amanda Baldwin is the CEO of Supergoop!, the first protective skincare brand that puts SPF at the forefront. The brand’s mission is to change the way the world thinks about sunscreen through its clean, feel-good, highly innovative formulas that are fun and easy to use daily—not to mention superpowered to shield your skin from the full spectrum of light and other aggressors. Amanda oversees the entirety of the organization, setting its strategy for growth, building a world-class team and leading the company’s marketing, sales, product development, operations and finance divisions. Under her leadership for the past five years, the company has grown over 20x, become highly profitable and secured a majority investment from Blackstone Growth, Blackstone’s platform backing the next generation of category-creating brands.

Amanda is a veteran of the beauty industry, and before joining Supergoop!, she was a member of the operating team at L Catterton, the largest global consumer-focused investment fund,  collaborating  with management teams across the portfolio with a particular focus on the beauty sector. Prior to L Catterton, she led the omnichannel marketing strategy of Dior Beauty at LVMH, Inc. and held several positions at Clinique, a part of The Estee Lauder Companies. Her career began in finance as a private equity investor at Apax Partners and an investment banking analyst at Goldman, Sachs & Co.

Amanda earned an A.B. magna cum laude Phi Beta Kappa from Harvard College and an M.B.A. with honors from The Wharton School of The University of Pennsylvania, where she was a Palmer Scholar. She is also a graduate of the Aspen Seminar and an Operating Partner at Cult Capital. She serves on the board of Ibotta, Inc and KIPP NYC, and is a member of YPO Manhattan, Harvard Women’s Initiative, Wharton Women in Leadership and the Baker Retailing Center Directors’ Council. Amanda was recently named one of the top 25 Women in Consumer HealthTech and a Woman of Influence by the New York Business Journal. She lives in Manhattan with her husband and seven-year-old son.