Divides and Dividends Consumer

How much progress are consumer firms making on sustainability?


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Consumer firms have a radical opportunity to shape a more sustainable world by making sustainable choices easier for everyone. Our research shows consumer leaders understand the value this opportunity could generate.


      Stronger brand reputation

      Future-proofed business

      Better customer satisfaction

      Lower-cost operations


Yet, despite a host of net-zero commitments and statements on DE&I, our research shows consumer firms are yet to make noteworthy progress toward sustainable business practices.

We’ve found that too many consumer leaders just see sustainability as a brand-management exercise. Only when leaders see sustainability as a lever for value creation will they drive the total business transformation that sustainability demands.

To understand the scale of the challenge, we surveyed 147 C-suite executives, 262 next-generation leaders, and 996 employees across the consumer sector to answer four questions:

  • How many consumer firms have embedded sustainability into their strategy and operations?
  • How mature are the sustainability efforts of consumer companies?
  • What are the top barriers consumer leaders face in making sustainability happen?
  • What skills do consumer leaders need if they’re to accelerate progress on sustainability?

Discover what we found out in our latest research report.






Download the Consumer firms report

Sustainability is now the defining issue of our time