Will analytics change U.S. Olympic funding?


Sports Business Daily | February 8, 2016

The Sports Business Daily article, "Will analytics change U.S. Olympic funding?" mentions the role of Russell Reynolds Associates in the search for a CBO for the U.S. Olympic Committee. The article is excerpted below.

In a move that could change how Olympic sports teams are funded, the U.S. Olympic Committee plans to hire a senior executive to bring data analytics to the table when deciding which sport investments are most likely to yield medals.

The USOC has retained Russell Reynolds Associates to lead a search for a chief business officer who will act as a data-aided strategist on divvying up grants among 47 national governing bodies, along with overseeing back-office functions such as human resources and finance. The new CBO will report directly to CEO Scott Blackmun.

“One of the main things we do is to make decisions about where our resources get allocated,” Blackmun said. “So when we look at different opportunities to invest in sport, we do have a lot of data we rely on, but I think we could have more. We could look deeper and wider at the data that’s out there.”


Nada Usina, managing director and co-head of Russell Reynolds’ media, entertainment and sports practice, is leading the CBO search work.

To read the full article, click here.

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Will analytics change U.S. Olympic funding?