Why young marketers are taking a different route to the top
While young marketers are upbeat about opportunities to advance their career, the route to the top is increasingly unclear and the CMO role is not always the most coveted position.
The Marketing Week article, “Why young marketers are taking a different route to the top,” featured the firm's research, "Marketing Moves 2017: Q1 – Q2." The article is excerpted below.
It has arguably never been a more exciting time to build a career in marketing. It is fast-paced and continually evolving, creating numerous opportunities to progress. But a recent report shows that when it comes to advancing into the top roles internally, there is a big chance you could be overlooked.
During the first half of 2017, 72% of publicly reported CMO appointments were external candidates, up from 64% during the same period in 2016, according to research by Russell Reynolds Associates. For internal appointments the study found marketers have to wait an average of 7.3 years to be promoted to CMO from the next most senior role.
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