Why the chief marketing officer is going extinct
Becker's Hospital Review published an article, "Why the chief marketing officer is going extinct," that quotes Russell Reynolds Associates Consultant Evan Sharp on why companies are choosing to eliminate the CMO role. The article is excerpted below.
As the tenure of the average chief marketing officer continues to slip — now down to 43 months, per recent research — organizations are increasingly choosing to eliminate the title altogether, AdAge reports.
"CMOs were all about outbound marketing and 'we tell the customer who we are, what we stand for.' Now it's all about having a conversation with the customer being two-way," Evan Sharp, a consultant at recruiting firm Russell Reynolds Associates, told AdAge. "That's often why these titles are changing, because the way companies are marketing has become a balance of left-brain, right-brain. It's no longer all about creative."
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