The CMO Outsider talks to Alan Cork

CMO.Com quotes Alan Cork on hiring CMOs without marketing backgrounds:

“We used to see it a lot more in B2B,” said Alan Cork, executive search and assessment consultant in the marketing practice of Russell Reynolds Associates, in an interview with “But there are still industries and companies where having [a CMO] who knows the business cold is an invaluable resource. Whenever you bring in a CMO, one of the biggest issues is cultural fit and industry knowledge.”

Access the full article at

Sign up for our newsletter

Get the newsletter that prepares you for what's next with valuable insights across industries and geographies.
The CMO Outsider