Record number of women fill CMO roles


Bizwomen | September 18, 2019

The Bizwomen article, "Record number of women fill CMO roles," featured the Russell Reynolds Associates paper, "Marketing Moves: Q1 – Q2 2019." The article is excerpted below.

The first half of 2019 brought encouraging news when it comes to gender parity at the executive level.  

Almost half of open chief marketing officer positions were filled by women in the first six months of the year, which is a record, according to executive recruiting firm Russell Reynolds Associates’ report “Marketing Moves: Q1 - Q2 2019.”

The firm, which has been keeping tabs on CMO moves for six years, said the prior record was 47 percent in the latter half of 2016. Best Buy, Gap, Bojangles and Tyson Foods are among the companies that appointed women to chief marketing roles in the first half of 2019, reports AdAge.

Also notable, considering women are underrepresented among C-suite roles in finance, is that more women than men were appointed to CMO roles in financial services and industrial and natural resources.

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Record number of women fill CMO roles