Meet Your Future Employees: Generation Z


CMO | June 6, 2019

The CMO article, “Meet Your Future Employees: Generation Z," quoted Russell Reynolds Associates Consultant Evan Sharp on how to engage Gen Z talent. The article is excerpted below.

Digital leaders are working hard to transform their companies to meet the needs of an increasingly demanding customer base. Equally important, however, is building a digital workplace that meets the shifting needs of its employees.

That’s why CMOs, CIOs, CHROs, and CDOs are currently turning their attention to their youngest hires: Generation Z. In the U.S., the 61 million members of Gen Z will comprise some 20% of the workforce by 2020. So digital executives charged with future-proofing the enterprise are considering the impact this latest generation will have on the future of work.


Gen Z wants to move fast, said Evan Sharp, consultant in the Chief Marketing Officers Practice at executive search firm Russell Reynolds Associates (RRA). At the same time, they will question corporate norms more than other generations have.

“Gen Z has grown up more independent and increasingly skeptical of corporate norms and perceived bureaucracy. They are seeking entrepreneurial, agile, fluid environments,” Sharp told “Digital leaders need to create opportunities to drive impact in these ways if they want to recruit and retain Gen Z talent.”

 To read the full article, click here.

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Meet Your Future Employees: Generation Z