Lowdown: New Report: CMOs Have Half the Tenure of CEOs
Marketing leadership turnover continued to soar last year.
Jack Neff, E.J. Schultz, Lindsay Stein, Jessica Wohl
The Advertising Age article, "Lowdown: New Report: CMOs Have Half the Tenure of CEOs," features Russell Reynolds Associates' research, "Marketing Moves 2016: Q3 – Q4." The article is excerpted below.
Marketing leadership turnover continued to soar last year. Recruiting firm Russell Reynolds tracked 177 marketing leadership appointments in the last two quarters of the year, up from 173 in the first half of the year. Total turnover for 2016 was the highest since Russell Reynolds began tracking it four years ago, according to a recent report. Of the CMOs who moved on in the first half of the year, 9% were internally promoted and more than 60% left their company for a new opportunity.
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