Expectation of the insurance market is that the sector will grow between 6.3% and 8.4% in 2019. Corporations and digital channels are optimistic with the expectation of having access to a new audience that has never dealt with a broker.
Caludia Violante, Decio Galina, Lucas Borges Teixeira, Jose Vicente Bernardo and Rodrigo Cautano
The Forbes article, “Insured Growth," quoted Russell Reynolds Associates Consultant Limore Zilberman. An excerpt of the article, translated from the original Spanish, is below.
Despite being suffocated by predictions of increasingly lower economic growth for the country, the insurance market is expected to grow in 2019, betting mainly on the diversified use of technology and the entire digital transformation that the sector has experienced since brokers are no longer the only bridge between insurers and customers.
The insurance sector advance in digital channels follows an international trend, says international US consultant Limore Zilberman, who is the head of the global insurance department at Russell Reynolds Associates. "The modern insurance market has to be present where the consumer is – and this means being multiplatform, with several interfaces. Such movement is happening more vigorously in the United States," she considers. "But consumers in Brazil also want these changes," compares Limore. For her, Brazil is still treading water on the development of leaderships with the profile that the sector requires, which may be an opportunity for professionals from other industries.