Industry Outlook for Digital Marketing in 2012

Margot McShane talks with CMO.Com recently gathered opinions for 32 industry leaders to discuss the future of digital marketing, and what we can expect from 2012. Margot McShane, Managing Director at Russell Reynolds Associates for the Marketing Officers Practice and Consumer Sector, was featured in the article, connecting key digital marketing trends to talent demand in 2012.

With lines blurring between traditional and digital marketing vehicles, how consumers shop, socialize, and absorb content is rapidly changing. Consequently, driving brand engagement and loyalty by weaving a conversation with customers, across multiple touchpoints, throughout the decision-making cycle is critical. Brand building is no longer solely driven by paid advertising, but also by leveraging the digital marketplace and providing consumers with two-way, real-time feedback.

Digital marketing has evolved from primarily using Google for promotion and sales-based activity into a highly creative platform that drives brand engagement through social media, such as Facebook, blogs and mobile apps. Since most marketers tend to be brand, digital, or loyalty experts, those who can figure out how to build and execute integrated brand strategies in this complex, new world by employing both analytical and innovative thinking will be in extremely high demand.

Read the full article at and visit the Russell Reynolds Associates' Marketing Officers practice page. 

About Russell Reynolds Associates

Leadership for a Changing World. In today’s global business environment, success is driven by the talent, vision and leadership capabilities of senior executives. Russell Reynolds Associates is a leading global executive search and assessment firm with more than 300 consultants based in 40 offices worldwide. Our consultants work closely with public and private organizations to assess and recruit senior executives and board members to drive long-term growth and success. Our in-depth knowledge of major industries and our clients’ specific business challenges, combined with our understanding of who and what make an effective leader, ensures that our clients secure the best leadership teams for the ongoing success of their businesses.

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Industry Outlook for Digital Marketing in 2012