Hiring of Women CMOs Reaches Record Pace, New Report Says
Nearly half the marketing leadership hires in the first six months of 2019 were women, recruitment firm Russell Reynolds says
The Ad Age article, “Hiring of Women CMOs Reaches Record Pace,” featured the firm's research, "Marketing Moves: Q1 – Q2 2019." The article is excerpted below.
Women are making gains in the C-suite, at least when it comes to top marketing jobs. Of the marketing leadership appointments made in the first half of the year, 48 percent went to women, marking an all-time high, according to a new report from executive recruiting firm Russell Reynolds Associates, which has been tracking CMO moves for six years. The previous high for female appointments in a six-month period was 47 percent in the second half of 2016.
The firm tracked more than 200 senior marketing job changes in the first half of 2019. Two industries—financial services and industrial and natural resources—appointed more women than men to the CMO role, according to the report, which declared that “gender parity is almost here.”
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