Female CMOs are being hired in record numbers, report says
The Marketing Dive article, "Female CMOs are being hired in record numbers, report says," featured the Russell Reynolds Associates report, "Marketing Moves: Q1 – Q2 2019." The article is excerpted below.
Women are making gains in the C-suite, with the report going so far as to say that "gender parity is almost here." However, these developments come at a time of high turnover rates for marketing leadership across segments but is most evident in consumer business segments, per Russell Reynolds. Consumer products and services accounted for 19% of marketing leadership turnover during the first half of 2019 — up from 12% for the previous six months, giving this segment the largest increase. The largest decrease in turnover happened in leisure and hospitality, with 9% of turnovers versus 12% in the previous six month period.
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