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Female CMOs are being hired in record numbers, report says

 


Marketing Dive | September 11, 2019


The Marketing Dive article, "Female CMOs are being hired in record numbers, report says," featured the Russell Reynolds Associates report, "Marketing Moves: Q1 – Q2 2019." The article is excerpted below.

Dive Insight:

Women are making gains in the C-suite, with the report going so far as to say that "gender parity is almost here." However, these developments come at a time of high turnover rates for marketing leadership across segments but is most evident in consumer business segments, per Russell Reynolds. Consumer products and services accounted for 19% of marketing leadership turnover during the first half of 2019 — up from 12% for the previous six months, giving this segment the largest increase. The largest decrease in turnover happened in leisure and hospitality, with 9% of turnovers versus 12% in the previous six month period.

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Female CMOs are being hired in record numbers, report says