CMO Next 2018: 50 Marketing Chiefs Who Are Redefining The Role And Shaping The Future
The Forbes article, “CMO Next 2018: 50 Marketing Chiefs Who Are Redefining The Role And Shaping The Future," quoted Russell Reynolds Associates Consultant Norm Yustin about the evolving role of the CMO. The article is excerpted below.
The chief marketing officer role is one of the most dynamic, challenging, exhilarating, complex, nuanced and powerful in the C-suite. CMOs are driving innovation in myriad ways and in areas as diverse yet tightly woven as culture, technology, talent, creativity, product development, organizational structure, purpose and process. Some of the most innovative CMOs around the globe are leading marketing at some of the biggest U.S. and multinational corporations—creating waves of impact on their companies, the industry and society as they make choices in agency partners, work to build diverse and inclusive teams, unveil groundbreaking ad campaigns and otherwise steward iconic brands. The Forbes World’s Most Influential CMOs list annually identifies these CMOs, those who are using voice and visibility to wield influence that is helping to move organizations, spur innovation, drive business growth and shape cultural narrative as never before.
As a consequence, despite the urge to simplify the role, “I actually believe that the job has gotten harder,” said Norm Yustin, CMO Practice leader at executive-search firm Russell Reynolds Associates, of the CMO role in this new reality. “You can’t split your job by channel anymore. Wherever the customer is, you need to be there.”
To read the full article, click here.