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CMO Moves In Fourth Quarter 2017: The Turnover Continues

 


Forbes | February 22, 2018



The Forbes article, “CMO Moves In Fourth Quarter 2017: The Turnover Continues,” was co-written by Russell Reynolds Associates Consultants Richard Sanderson and Norm Yustin. They analyzed CMO appointments from the second half of 2017. The article is excerpted below.

The holiday season did not slow the pace of CMO appointments as 2017 came to a close. Pervasive trends in CMO appointments continued to exhibit themselves in Q4: External appointments predominated over internal promotions, and the majority of external hires came from within the same industry.

Still, there were a few high-profile moves across industries such as former Tory Burch CMO Susan Vobejda taking the same post at burgeoning MarTech company The Trade Desk, as well as former Google head of industry and brand advisor, Steve Moffat, being appointed as Guaranteed Rate’s CMO.

Notably the fourth quarter witnessed some high-profile agency-to-client-side appointments. Tony Weisman and Doug Ryan both left leadership roles at DigitasLBi for Dunkin Brands and R.R. Donnelley, respectively.

The highest profile appointments in the fourth quarter included:

  • Chris Holdren's appointment as CMO at Caesar's Entertainment. Previously he was CMO of Handy, a high-growth technology startup. Prior to Handy, Holdren spent more than 15 years at Starwood Hotels & Resorts Worldwide.

  • Kumar Galhotra's appointment as CMO at Ford. Previously he was group vice president, Lincoln brand and will continue this role in addition to overseeing the enterprise marketing for Ford.

  • Andrea Zahumensky's appointment as US CMO at KFC.  She most recently was brand director for Procter & Gamble's baby care business in North America.

  • Milton Pappas's appointment as CMO at Hudson Bay Company. He most recently was senior vice president, digital marketing at the company. Prior to joining HBC, he was CDO at New York & Co.

To read the full article, click here.

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CMO Moves In Fourth Quarter 2017: The Turnover Continues