As Alexander Wang Exits Balenciaga, Three Potential Successors Emerge


New York Times | September 30, 2015


The New York Times article, "As Alexander Wang Exits Balenciaga, Three Potential Successors Emerge," quotes Russell Reynolds Associates' Robyn Soto about the responsibilities creative directors face in the fashion industry. The following is an excerpt of the article.

Nor are the skills required of a creative director limited to design. “The top creative directors have so much more responsibility than designing the collections,” said Robyn Soto, a consultant in the retail and luxury practice of Russell Reynolds Associates. “Brands don’t sell on the strength of their collections in isolation. They have a lot more to worry about than people imagine.”

The responsibilities of branding in a rapidly changing digital age — not necessarily the skills honed in fashion colleges 20 or 30 years ago — have put a new premium on youth and comfort in the digital space.

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