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All at the same time now

Faced with the imposed changes to the most diverse fronts of their businesses, large companies create a new control structure to put them into practice simultaneously without losing focus


Exame | August 15, 2019



The Exame article, "All the same time now," quoted Russell Reynolds Associates Consultant Marcio Gadaleta on the pressure leaders feel to drive transformation. A translated excerpt of the article is below.

In February, cosmetics maker Avon named an executive to fill a globally unrecognized position at the company: the organizational transformation board. While Kay Nemoto builds the strategy for restructuring Avon from London, plunged into the biggest crisis in its history, the changeover actions in Brazil are organized by Fabíola Bezerra, executive director of the local transformation office. Fabiola built her career at Whirlpool, where she held the same position throughout 2018. Called Inova Avon, the transformation movement is not simple: it involved team restructuring, with the recent demise of two of the then five vice positions, president, and the creation of 15 work fronts on virtually every corner of the business.

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“The pressure for leaders to be transformational keeps growing every day for many reasons, like technology disruption and changes in the consumer behavior,” says Marcio Gadaleta, member of the technology area of Russell Reynolds. 

To read the full article, click here.


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All at the same time now