Marketing Officers

Marketing Moves: Q1 – Q2 2019

To better understand current trends in the appointment and turnover of marketing officers, Russell Reynolds Associates tracked and analyzed 214 notable, publicly-disclosed marketing leadership moves in the first half of 2019.



​Female CMO Appointments Reach All-Time High; Is the CMO Succession Crisis is Here to Stay?

Russell Reynolds Associates is in our sixth year of monitoring Chief Marketing Officer moves. We are excited to report that female marketing leadership appointments are at an all-time high, accounting for 48% of all CMO moves in the first half of 2019. Another on-going trend is that the CMO succession crisis continues, as four-out-of-five marketing leadership roles went to external candidates in the first half of 2019. This means that a next-in-line marketer only has a 1-in-5 chance of getting his or her boss’s job.

In the first half of 2019, there were over 200 senior marketing job changes, an increase of 12 percent versus the same period last year and the highest total in any six-month period. Record low unemployment and record high job openings has caused a flurry of hiring activity with senior level marketers, making it a “buyer’s market” for talent. Details of these moves are reported below.

KEY FINDINGS

Gender parity is almost here. Nearly half of 2019 marketing leadership appointments to date have been women. This is the highest proportion of female CMO appointments we have seen in a six-month period. The previous high was 47 percent in the second half of 2016. Financial services and industrial & natural resources companies appointed more females than males to the CMO role, with female appointments accounting for 56 and 55 percent of each industry’s respective total.

Acute CMO succession crisis. Over 80 percent of publicly reported chief marketing officer appointments in the first half of 2019 were external hires, which is consistent since the start of 2017. Four-out-of-every-five CMO appointments come from the outside rather than promoting internally implies that next generation CMOs will likely need to change employers to reach the top marketing position. This is likely because today’s VP-level marketers are often so specialized (e.g. CRM, loyalty, or data and analytics route up), that many of these mid-level marketing leaders lack a deep understanding of the full spectrum of marketing that is demanded of a CMO today.

Industrial & natural resources give hope for internal marketers. All other industries sought external marketing leaders at least 79 percent of the time in Q1-Q2 2019, with some exceeding this — i.e. healthcare and technology, hiring externally close to or exactly 90 percent of appointments. Industrial & natural resources companies promoted internally 50 percent of the time over the last 12 months versus just 21 percent of the time over the previous 12 months.

Healthcare seek outside industry perspectives. The sector continued its trend of appointing marketing leaders from outside the industry, with 53 percent of external marketing-leader appointments coming from non-healthcare businesses in the first half of 2019. Of all external healthcare marketing appointments, 40 percent came from consumer-facing businesses, demonstrating a desire to bring greater B2C depth to marketing.

Adding P&L leadership is more likely at a new company. Of the marketers who took a new role in 2018, 16 percent were appointed to a P&L role at a new company versus 13 percent at the same company. Regardless of where their next job came from, marketers were almost twice as likely to take another marketing role than to be appointed to a P&L role.

GENERAL TRENDS

Industry Breakdown of Marketing Moves

The consumer industry continued to have a slight majority in marketing moves, accounting for 54 percent of marketing leadership turnover in the first half of 2019, which is down from 55 percent in the second half of 2018 and stagnant over the last year. Specifically, consumer products & services saw the largest increase over the last six months, up from 12 percent to 19 percent; leisure & hospitality saw the largest decrease—from 13 percent to 9 percent in the same span. The healthcare industry has seen an increase in volatility, up from 4 to 9 percent of the total moves since the latter half of 2017.

Internal vs. External Hires

As previously noted, external CMO appointments continue to outnumber internal promotions by a large proportion. They accounted for 76 percent of all moves in the first half of 2019, only a minor decrease from 78 percent in Q3-Q4 2018 and 81 percent of appointments, which was the same as the previous six months.

For internal appointments, the average tenure with the company prior to promotion was 7.2 years. This is a decrease from 9.7 years in the previous 12 months. Though internal promotions are being seen in less than one in five CMO appointments, organizations are moving away from elevating long-tenured marketing executives into the top role.

The consumer products & services sector had the largest increase in proportion of external appointments, from 61 percent in the previous year to 80 percent over the first half of 2019. Industrial & natural resources organizations have trended toward a 50-50 split of external-to-internal marketing-leader appointments over the last year, which was a sizeable decrease from 79 percent external over the previous 12 months.

Inside of Industry vs. Outside of Industry Appointments

The consumer industry continued to show a distinct preference for recruiting marketers from other consumer-facing organizations. In the first half of 2019, 93 percent of external hires were inter-industry for consumer companies, which is a substantial increase from 80 percent in 2018. The healthcare and non-profit industries remain the most likely to hire from outside of their respective sectors. However, the former sought a non-healthcare marketer in 53 percent of appointments in Q1-Q2 2019, down from 64 percent in Q3-Q4 2018 and 73 percent in Q1-Q2 2018. It is surprising to see healthcare organizations trending toward appointing fewer industry outsiders into the CMO position, given where they were a year ago.

Overall, in the first half of 2019, 81 percent of all external marketing appointments were inter-industry, up significantly from 70 percent in the second half of 2018 and from 67 percent in the first half of 2018. As diverse perspectives are becoming more vital in terms of bringing fresh, innovative thinking to an organization, this upward trend is surprising to see. Taking into account the individual consumer sectors – apparel / retail, consumer digital & media, consumer products & services and leisure & hospitality – 63 percent of external appointments were inter-sector.

Consumer products & services companies hired from within their sector 47 percent of the time in 2018 but just six months later, that proportion increased to 64 percent. Given the fact that consumer products organizations tend to promote internally more than any other sector or industry, this suggests that when they do look externally, they are unlikely to hire a marketer from a non-CPG company.

Where Do Sitting Chief Marketing Officers Go?

Marketing leadership appointments show one side of the story for chief marketing officers, but where do siting CMOs go after they leave their role (i.e. joining a new company, being internally promoted, retiring, consulting/advising or undisclosed)? To gain more insight into next steps for marketing leaders, we tracked and analyzed the career paths of 128 outgoing CMOs in 2018 a total of 371 from 2016 to 2018.

Over the last three years, 55 percent of outgoing CMOs are now at a new company, while 18 percent were promoted within their respective companies (into a broader role internally). Others outgoing CMOs have either not found a new role, started a consulting business, retired or undisclosed.

In general, a marketing leader has approximately a 20 percent chance of getting the CMO role at their company and once appointed as CMO, s/he has around a 20 percent chance of being internally promoted to a broader role. Overall, 80 percent of marketing moves happen externally.

Tenure for CMOs stayed pretty consistent in 2018, both for those who left their company and for those who were promoted. Overall, the average tenure for outgoing CMOs last year was 4.3 years, up marginally from 4.2 years in both 2016 and 2017. For those who joined a new company, the average CMO tenure was slightly lower: 3.5 years in 2018 – up from 3.2 years in 2017 and down from 3.8 years in 2016. Promoted CMOs have a similar tenure to those who arrived at a new company but saw a year-over-year decrease to 3.5 years in 2018 from 3.8 years in 2017 and 5.3 years in 2016. It should be noted that the median tenure for CMOs was 3 years in 2018 and 2.8 years from 2016 to 2018.

Among the outgoing CMOs who joined a new company, the majority continue to take another marketing job. Approximately two of every three CMOs who left their company to join a new one ended up taking another marketing role. This demonstrates the “repetitive CMO cycle” of marketers remaining in the top marketing role at different companies.

As noted previously, however, bright spots include an increase in those being appointed to a general manager, president or chief executive officer role at their new companies – 23 percent in 2018, up from 22 percent in 2017 and 18 percent in 2016.

Among the CMOs who were internally promoted, almost half of them were promoted to a president or general manager role in the last two years. Last year also saw a slight decrease in CMO promotions to president or general manager roles – down to 44 percent from 48 percent in 2017. Additionally, both digital roles and strategy & innovation roles have been an increasingly common next step for CMOs, digital roles saw a 12 percent increase over 0 percent in 2017 while strategy & innovation roles saw a 7 percent increase to 20 percent in 2018.

From 2017 to 2018, 29 percent of outgoing CMOs’ next job was a general manager, president and chief executive officer role up from 20 percent in 2016. There has been a slightly higher probability of achieving one of the three aforementioned leadership roles at a new company rather than one’s current organization (16 versus 13 percent). Overall, it remains that CMOs are nearly twice as likely to take another marketing leadership role than to be appointed to a P&L leadership role.

See below for details on the full list of marketing moves from Q1-Q2 2019:

CONSUMER

APPAREL / RETAIL

Art Van Furniture has appointed Mark Censoprano as chief marketing officer. Censoprano is responsible for marketing & eCommerce strategy. He most recently was executive vice president and chief marketing officer at Signet.

Best Buy has appointed Allison Peterson as chief customer & marketing officer. Peterson is responsible for leading eCommerce business, marketing strategy, and customer experience. She most recently was president, eCommerce, at the Company.

Caleres has appointed Marci Grebstein as senior vice president, marketing – Famous Footwear. Grebstein is responsible market research, marketing strategy, brand positioning, creative, traditional & digital media, loyalty program, customer relationship management, visual merchandising, special events, and cause marketing. She most recently was chief marketing officer at J.C. Penney.

Christopher & Banks has appointed Rachel Endrizzi as senior vice president and chief marketing officer. Endrizzi most recently was senior vice president and chief marketing officer at Regis Corporation.

Clarks International has appointed Tara McRae as chief marketing officer. McRae most recently was senior vice president, marketing & eCommerce, at the Company.

Dicks Sporting Goods has appointed Ed Plummer as chief marketing officer. Plummer is responsible for leading the marketing strategy & implementation, including brand building, traffic driving elements, and digital transformation. He most recently was senior vice president, Team Sports HQ, at the Company.

Dress Barn has appointed Joe Lukavsky as chief marketing officer and head of eCommerce. Lukavsky is responsible for leading marketing, eCommerce, and creative efforts. He most recently was vice president, marketing, at Lowes Foods.

Evereve has appointed Sarah Peterson Post as chief trendsend officer. Peterson Post most recently was senior vice president and head of customer experience at U.S Bank.

Frontgate has appointed Brian Tsung as senior vice president, marketing. Tsung most recently was chief marketing officer at Gump's.

Gap has appointed Alegra O'Hare as senior vice president and chief marketing officer. O'Hare most recently was vice president, global brands communications, at Adidas.

GPM Investments has appointed Michael Bloom as executive vice president and chief merchandising & marketing officer. Bloom is responsible for merchandising & marketing, as well as the food, franchise and dispensed beverage programs. He most recently was chief executive officer at Fred's.

Great Outdoors Group has appointed Jamie Sohosky as chief marketing officer. Sohosky is responsible for leading omnichannel customer engagement, digital, paid & social media, promotions, events, sponsorships, and partnerships. She most recently was vice president, marketing & customer experience, at Walmart.

Green Growth Brands has appointed Jann Parish as chief marketing officer. Parish most recently was chief marketing officer at Victoria's Secret.

Iconix Brand Group saw the departure of its chief marketing officer, Jamie Cygielman, who is now president, American Girl, at Mattel.

Harvest Health & Recreation has appointed Kevin George as chief marketing officer. George most recently was president, North America, at Mosaic.

Home Depot has appointed Adolfo Villagomez as chief marketing officer and senior vice president, online. Villagomez is responsible for all digital, marketing & branding activities. He most recently was vice president, merchandising – Indoor Garden, at the Company.

Indigo has appointed Samantha Taylor as chief marketing officer. Taylor most recently was senior vice president, marketing, loyalty & customer insights, at the Company.

J. Crew has appointed Billy May as chief customer officer. May is responsible for leading customer-facing aspects of the business and be responsible for advancing digital transformation across marketing, loyalty, stores, and eCommerce. He most recently was chief executive officer at Sur La Table.

J.C. Penney has appointed Shawn Gensch as executive vice president and chief customer officer. Gensch is responsible for marketing strategies & initiatives including digital, advertising, creative design, customer research, loyalty, analytics & insights, social media, sales promotions & planning, and events marketing. He most recently was chief customer officer at Sprouts Farmers Market.

Lumber Liquidators has appointed Todd Allard as chief marketing officer. Allard most recently was chief marketing officer at Zenith Education Group.

PetSmart has appointed Stacia Andersen as executive vice president, merchandising & customer experience. Andersen is responsible for overseeing merchandising including buying & sourcing, proprietary brands and planning & allocation, as well marketing including brand strategy, creative, digital, loyalty, and customer relationship management. She most recently was brand president at Abercrombie & Fitch Co.

PVH Corp saw the departure of its chief brand officer, Tommy Hilfiger, Avery Baker.

Rite Aid has appointed Erik Keptner as senior vice president and chief marketing & merchandising officer. Keptner most recently was senior vice president, marketing, at Wakefern Food Corporation.

Shinola has appointed Tyra Neal as chief marketing officer. Neal most recently was vice president, global marketing – Aveda, at Estee Lauder.

Under Armour has appointed Sean Eggert as senior vice president, global sports marketing. Eggert most recently was vice president, marketing, at Red Bull.

VF Corporation has appointed Steve Lesnard as chief marketing officer, The North Face. Lesnard most recently was global vice president and general manager, Running, at Nike.

CONSUMER DIGITAL & MEDIA

1stdibs.com has appointed Nancy Hood as chief marketing officer. Hood most recently was senior vice president, marketing – Listener & Creator, at SoundCloud.

Amazon has appointed Jennie Perry as chief marketing officer, Prime & Amazon North America. Perry most recently was chief marketing officer, Amazon Fashion, at the Company. Additionally, Amazon has appointed Carmen Nestares as chief marketing officer, Amazon Fashion. Nestares most recently was chief marketing officer, Amazon Home Furnishing, Housewares & Wedding, at the Company.

CarGurus has appointed Sarah Amory Welch as chief marketing officer. Welch most recently was senior vice president, consumer marketing, at the Company.

Compass saw the departure of its chief marketing officer, Khurrum Malik.

Dashlane has appointed Joy Howard as chief marketing officer. Howard is responsible for overseeing the global marketing function as well as policy-related initiatives. She most recently was chief marketing officer at Lyft.

Fandango has appointed Lori Pantel as chief marketing officer. Pantel most recently was senior vice president, marketing activation – North America, at Mattel.

GroupM has appointed Jill Kelly as chief marketing officer, U.S. Kelly is responsible for supporting growth through her leadership of the brand marketing, product marketing and business development practices. She most recently was global chief marketing & communications officer at DigitasLBI.

Groupon has appointed Craig Rowley as chief marketing officer. Rowley is responsible for overseeing global marketing channels and brand development. He most recently was vice president, marketing, at REI.

Havas Health & You has appointed Megan Rokosh as chief marketing officer. Rokosh most recently was director, communications, at the Company.

Havas New York has appointed Matthew Anderson as chief marketing officer. Anderson is responsible for driving growth, marketing, and communication strategy in North America. He most recently was chief growth officer and head of strategic partnerships at BBH New York.

Hearst Autos has appointed Michelle Panzer as chief marketing officer. Panzer most recently was senior vice president, strategic marketing & communications and head of digital publishing, at Say Media.

Hearst Magazines announced the retirement of its president, marketing, Michael Clinton.

IntellaSphere has appointed Debby Richman as chief marketing officer. Richman most recently was senior vice president, internet banking, at Zions Bank.

MasterClass has appointed David Schriber as chief marketing officer. Schriber previously was vice president, global brand experience, creative & innovation, at Nike.

Netflix saw the departure of its chief marketing officer, Kelly Bennett.

PayPal has appointed Allison Johnson as executive vice president and chief marketing officer. Johnson previously was vice president, worldwide marketing communications, at Apple.

Pocket.watch has appointed Kerry Tucker as chief marketing officer. Tucker is responsible for content & consumer products marketing strategy, brand positioning, and PR & corporate communications. She most recently was chief executive officer at Hello Sunshine.

RetailMeNot has appointed Scott Sundheim as senior vice president, marketing – North America. Sundheim most recently was vice president, marketing, at the Company.

Skyscanner has appointed Joanna Lord as chief marketing officer. Lord most recently was chief marketing officer at ClassPass.

SmileDirectClub has appointed John Sheldon as chief marketing officer. Sheldon is responsible for customer acquisition & retention and leading marketing, creative, paid media, digital social, and experiential initiatives. He most recently was chief digital officer at the Company.

Snap has appointed Kenny Mitchell as chief marketing officer. Mitchell is responsible for leading consumer & product marketing programs. He most recently was vice president, marketing, brand content & engagement, at McDonald's.

SoundCloud has appointed Anthony Gabriele as senior vice president, subscriptions & marketing. Gabriele is responsible for the growth and expansion of Listener and Creator businesses, in addition to overseeing its growth marketing, brand marketing, and community support teams. He most recently was director, subscription marketing, at Apple.

SpotHero has appointed Chris Stevens as chief marketing officer. Stevens is responsible for marketing operations and consumer marketplace growth. He most recently was vice president and general manager, Getaways, at Groupon.

Terra's Kitchen has appointed Anthony Pitts as senior vice president, marketing. Pitts is responsible for driving growth strategy and digital transformation. He most recently was vice president, performance marketing, at Leesa Sleep.

The New York Times has appointed David Rubin as chief marketing officer. Rubin is responsible for enterprise-wide brand strategy, creative, and media, as well as audience definition, strategy & targets. He most recently was senior vice president and head of brand at the Company.

Tonal has appointed Christopher Stadler as chief marketing officer. Stadler most recently was chief marketing officer at IRONMAN.

Uber saw the departure of its global chief marketing officer, Rebecca Messina.

Walt Disney has appointed Joe Earley as executive vice president, marketing & operations – Disney+. Earley is responsible for leading content & brand marketing. He previously was chief operating officer at Fox.

WarnerMedia has appointed Molly Battin as chief corporate marketing & brand strategy officer. Battin most recently was executive vice president and global chief communications & corporate marketing officer, Turner, at the Company.

CONSUMER PRODUCTS & SERVICES

Beats by Dre has appointed Chris Thorne as chief marketing officer. Thorne is responsible for overseeing global marketing efforts including developing integrated marketing campaigns across all channels and promoting the brand through pop-cultural experiences. He most recently was chief growth officer at Forward.

Boston Beer has appointed Lesya Lysyj as chief marketing officer. Lysyj is responsible for leading brand management, innovation, digital & social marketing, media, consumer insights and sales support. She most recently was president, U.S., at Welch's.

Anheuser-Busch InBev saw the departure of its chief marketing officer, Miguel Patricio, who is now chief executive officer at Kraft Heinz.

B&G Foods has appointed Jordan Greenberg as executive vice president and chief commercial officer. Greenberg is responsible for marketing, strategic & annual planning, and delivery of the overall P&L for the Company. He most recently was vice president and general manager, Green Giant, at the Company.

Cholula has appointed Miguel Leal as chief marketing officer. Leal most recently was executive vice president, marketing, at KIND.

Campbell Soup promoted its chief marketing officer, Meals & Beverages, Chris Foley, to president of the same division.

Community Coffee has appointed Leah Herrington as senior vice president and chief marketing officer. Herrington previously was senior vice president, worldwide marketing, at JAFRA Cosmetics.

Core-Mark has appointed Chris Murray as senior vice president, marketing. Murray is responsible for leading marketing & category management initiatives. He most recently was senior vice president, marketing, at Jackson Food Stores.

Coty has appointed Fiona Hughes as chief marketing officer, Consumer Beauty. Hughes most recently was chief marketing officer at Jacobs Douwe Egberts.

Cura Partners has appointed Jason White as chief marketing officer. White most recently was executive vice president and global head of marketing at Beats by Dr. Dre.

DermaE has appointed Barbara Roll as chief marketing officer. Roll most recently was senior vice president, marketing, at the Company.

e.l.f. Cosmetics has appointed Kory Marchisotto as chief marketing officer. Marchisotto is responsible for marketing, creative, innovation, and direct-to consumer. She most recently was senior vice president, marketing, at bareMinerals.

Hasbro has appointed Jamie Gutfreund as chief consumer experience officer. Gutfreund is responsible for design & implementation of consumer-focused strategies and global marketing functions, including the company's internal

creative agency, global consumer insights organization, and global media management team. She most recently was chief marketing officer at Wunderman Thompson.

him & hers has appointed Melissa Waters as chief marketing officer. Waters most recently served as vice president, marketing, at Lyft.

Hostess Brands has appointed Chad Lusk as senior vice president and chief marketing officer. Lusk is responsible for brand growth, consumer insights & analytics, brand strategy and innovation. He most recently was executive vice president and chief marketing officer at Chamberlain Group.

Hourglass Cosmetics has appointed Charlotte Watson as chief marketing officer. Watson most recently was vice president, marketing – North America at Pandora A/S.

Ideal Protein has appointed Cheryl Callan as chief customer officer. Callan previously was executive vice president and chief marketing officer at New York & Company.

ITG Brands announced the retirement of its executive vice president, marketing & sales, Kathy Sparrow.

Juul has appointed Craig Brommers as chief marketing officer. Brommers most recently was chief marketing officer at Gap Inc.

Kellogg Company has appointed Gail Glickman Horwood as chief marketing officer, North America. Glickman Horwood most recently was senior vice president, integrated marketing, at the Company.

Kimberly-Clark has appointed Alison Lewis as chief growth officer. Lewis is responsible for leading the global marketing team, building marketing capabilities, and leading the corporate research & engineering team on creating consumer-inspired innovation. She most recently was chief marketing officer, Consumer, at Johnson & Johnson.

Kraft Heinz saw the departure of its global brand officer & chief marketing officer, U.S., Eduardo Luz, who is now chief executive officer at 8Greens.

Masterbuilt Manufacturing has appointed Cara Finger as vice president and chief marketing officer. Finger most recently was vice president, brand management, at Serta Simmons Bedding.

MillerCoors has appointed Michelle St. Jacques as chief marketing officer. St. Jacques most recently was senior vice president, global brands & capabilities, at Kraft Heinz.

Ocean Spray has appointed Chris O'Connor as vice president, marketing. O'Connor is responsible for leading the core beverage, core food, immediate consumption, licensing & partnership, eCommerce, and emerging product teams. He most recently was vice president, marketing, at The Nature's Bounty Co.

PepsiCo has appointed Aidan Kingerlee as chief marketing officer, Juice. Kingerlee most recently was vice president, general manager – Nutrition, at the Company.

Procter & Gamble saw the departure of its general manager and brand-building officer, Global Hair Care, Charlene Patten Zappa, who is now executive brand artist at Leonora Polonsky & Associates.

Revlon has appointed Serge Jureidini as global chief marketing officer. Jureidini most recently was president – Revlon, Elizabeth Arden & Global Fragrances, at the Company.

Sabra Dipping has appointed Jason Levine as chief marketing officer. Levine most recently was chief marketing officer, North America, at Mondelez.

Serta Simmons Bedding has appointed Melanie Huet as chief marketing officer. Huet is responsible for brand marketing, consumer insights, channel marketing, shopper marketing, design, social media, customer service, licensing, product design & innovation, long term innovation, advanced technology and product engineering. She most recently was vice president, marketing, at Kraft Heinz.

Springs Window Fashions has appointed John Weinstock as executive vice president, marketing. Weinstock most recently was senior vice president, marketing – North America, at Electrolux.

SVP Worldwide has appointed Dean Brindle as chief marketing officer. Brindle is responsible for product marketing, brand marketing, marketing communications, marketing services, digital & social media, consumer insights, and packaging. He most recently was vice president, category strategy & product development, at De'Longhi North America.

TruGreen has appointed Anthony Conversa as chief growth officer. Conversa is responsible for leading customer service, research & development, corporate communications and marketing. He most recently was chief marketing officer and president, Direct-to-Consumer, at Brinks Home Security.

Tyson Foods has appointed Noelle O'Mara as chief marketing officer. O''Mara is responsible for innovation and brand building, including consumer insights & analytics, research & development, innovation, and marketing effectiveness. She most recently was vice president, new business models –Jimmy Dean & Tyson, at the Company.

United Natural Foods has appointed Chris Testa as president and chief marketing officer. Testa most recently was president at the Company.

Velcro Companies has appointed Gabriella Parisse as chief consumer & marketing officer. Parisse most recently was president, innovation & commercial development, at Tate & Lyle.

Yeti Coolers has appointed Melisa Goldie as chief marketing officer. Goldie is responsible for global brand marketing & creative vision as well as the direct to consumer business. She previously was chief marketing officer at Calvin Klein.

Young Living Essential Oils has appointed Wayne Moorehead as executive vice president, marketing. Moorehead most recently was chief brand officer at Purple Innovation.

Zume has appointed Mark Crumpacker as chief marketing officer and president, Culinary. Crumpacker most recently was chief marketing & strategy officer at Chipotle Mexican Grill.

LEISURE & HOSPITALITY

AMB Sports Entertainment has appointed Morgan Shaw Parker as vice president and chief marketing officer. Shaw Parker is responsible for brand marketing, brand communications, digital & social media, and creative design functions for the Atlanta Falcons and Mercedes-Benz stadium. She most recently was vice president, football communications, at the Company.

Bojangles has appointed Jackie Woodward as chief marketing officer. Woodward most recently was chief marketing officer at Krispy Kreme.

California Pizza Kitchen has appointed Scott Hargrove as executive vice president and chief marketing officer. Hargrove most recently was head of brand & consumer marketing at Snap.

Checkers & Rallys has appointed Dwayne Chambers as chief marketing officer. Chambers is responsible for leading marketing, ecommerce, R&D and communications. He most recently was chief marketing officer at P.F. Chang's.

Church's Chicken has appointed Brian Gies as executive vice president and global chief marketing officer. Gies is responsible for expanding its presence and grow worldwide market share through new domestic and global initiatives. He previously was chief marketing officer at TGI Fridays.

FOCUS Brands has appointed Dan Gertsacov as global chief marketing officer. Gertsacov most recently was chief marketing & digital officer at Arcos Dorados. Additionally, FOCUS Brands has appointed Shivram Vaideeswaran as chief marketing officer, Jamba Juice. Vaideeswaran most recently was chief marketing officer at Blaze Pizza. Lastly, FOCUS Brands has appointed Natalia Franco as chief marketing officer, McAlister Deli. Franco previously was chief brand & strategy officer at California Pizza Kitchen.

GameWorks has appointed Michael Sadowski as chief marketing officer. Sadowski most recently was vice president and general manager at Kelley Blue Book.

International Cruise & Excursions has appointed Joshua Kanter as global chief marketing officer. Kanter is responsible for overseeing global teams that focus on product & consumer marketing, digital & marketing automation, design, and creative services. He most recently was chief marketing officer at PetSmart.

Little Caesars has appointed Jeff Klein as senior vice president, global marketing. Klein most recently was chief marketing officer, Global Foodservice, at PepsiCo.

MGM has appointed Stephen Bruno as chief marketing officer. Bruno is responsible for overseeing global marketing and brand strategy for film & TV properties. He most recently was vice president, global creative marketing, at Netflix.

Miami Dolphins has appointed Laura Sandall as vice president, marketing. Sandall most recently was vice president, marketing, at The Michaels Companies.

Papa John's International has appointed Karlin Linhardt as global chief marketing officer. Linhardt previously was senior vice president, marketing – North America, at Subway.

PGA Tour saw the departure of its chief marketing officer, Joe Arcuri, who is now chief executive officer at American Greetings.

Regis Corporation has appointed James Townsend as executive vice president and chief marketing officer. Townsend most recently was partner and chief development officer at 72andSunny.

Shake Shack has appointed Jay Livingston as chief marketing officer. Livingston is responsible for leading strategic and innovative marketing. He most recently was chief marketing officer at Bark.

Smoothie King has appointed Rebecca Miller as chief marketing officer. Miller most recently was senior vice president, marketing, at On the Border Mexican Grill & Cantina.

Switchfly has appointed Alan Josephs as executive vice president, product, partnership & marketing. Josephs previously was chief marketing officer, U.S., at Allianz Global Assistance.

Tom's Urban has appointed Dan Holm as chief marketing officer. Holm most recently was head of marketing at Carrabba's Italian Grill.

Wendy's has appointed Carl Loredo as chief marketing officer. Loredo most recently was vice president, brand marketing, at the Company.