Marketing Officers

Marketing Moves 2017

Trends and Moves



The Best of Times and the Worst of Times: Record Turnover and CMO Succession Crisis Continues

To better understand current trends in the appointment and turnover of marketing officers, Russell Reynolds Associates tracked and analyzed 376 notable, publicly disclosed marketing-leadership moves in 2017.

KEY FINDINGS

  • CMO succession crisis intensifies. In 2017, 74 percent of publicly reported chief marketing officer appointments were external hires. This compares to 69 percent in 2016 and 68 percent in 2015. Since companies rarely select new chief marketing officers from existing ranks, aspiring CMOs will likely need to switch employers to attain the top marketing job. A notable exception is Fortune 100 companies, where 84 percent of 2017 CMO appointments were promoted internally, up from 82 percent in 2016 and 77 percent in 2015. This suggests large companies have deeper benches of talent and development opportunities that foster internal promotions.

  • Record turnover continues. There were 376 publicly reported CMO appointments in 2017 in the US, up from 350 in 2016 and 281 in 2015. This is the highest number we have observed since we began tracking all marketing appointments in 2014.

  • Approaching gender parity. 43 percent of newly-appointed CMOs in 2017 were female. This is identical to 2016 and up from 37 percent in 2015.

  • Reduced mobility across industries. Despite the increase in external appointments, the proportion of companies recruiting CMOs from different industries declined. Only 27 percent of marketing appointments came from outside the industry, a decrease from 33 percent in 2016 and 35 percent in 2015. The consumer and technology sectors overwhelmingly appointed from within their own industry – each greater than 80 percent. On the other hand, the healthcare and industrial sectors demonstrate a sustained pattern of recruiting CMOs from outside their respective industries. Almost three-quarters of healthcare CMO appointments came from outside the sector in 2017, similar to 2016.

  • Brighter futures. More exiting CMOs are moving into P&L leadership roles than ever before, suggesting the CMO is viewed as having greater commercial and strategic impact. Of CMOs who exited their roles between July 2016 and June 2017 and have taken on a new role, 28 percent are now in a P&L role, an increase from 22 percent in the previous 12 months.

 

GENERAL TRENDS

Industry Breakdown of Marketing Moves

The consumer industry accounted for 52 percent of all marketing-leadership turnover in 2017, on par with the 51 percent seen in the prior year, but down from 56 percent in 2015. Within consumer, the retail sector has shown increased volatility, with 14 percent of all marketing moves in 2017, 13 percent in 2016, and 9 percent in 2015. Moreover, there has been over a 120 percent increase of annual retail marketing moves from 2015 to 2017.

For the remainder of the sectors within the consumer industry, consumer digital and media and consumer products and services have seen steadily less turnover in each of the last two years. They accounted for 14 and 9 percent of all marketing moves in 2017, respectively. Leisure and hospitality had 15 percent of all marketing moves last year, which was an increase from 11 percent the prior year but a slight drop off from 16 percent in 2015.

 

Internal vs. External Hires

The trend of externally hiring top marketers continued strongly last year as external appointments accounted for 74 percent of all marketing moves. The proportion was 69 percent in 2016 and 68 percent in 2015. Given that just one out of every five CMO appointments came from within the organization in 2017, it’s clear that many companies struggle with CMO succession planning.

An analysis of Fortune 100 companies gives a different perspective, however. Seventy-two percent of current F100 CMOs and 84 percent of those appointed in 2017 were internal promotions. Given the size of these businesses and the amount of resources they have, it is likely they place a bigger focus on CMO development and succession than others. Conversely, these statistics may also suggest that F100 businesses are more apprehensive about hiring disruptive marketing talent than smaller companies.

 

Companies in the industrial and natural resources and healthcare industries, as well as the consumer products and services sector have seen steady increases in external CMO hires. In 2015, just 35 percent of marketing appointments were external. That proportion jumped 46 percentage points over the last two years – 81 percent in 2017. Additionally, Seventy-nine percent of healthcare marketing appointments in 2017 were external, up from 76 percent in 2016 and 71 percent the previous year. Even the consumer products and services sector – known for homegrown marketing talent – saw a 7 percentage point increase over the last two years, despite having the lowest proportion of external appointments among all sectors. By contrast, the financial services industry is trending toward promoting more internal talent to the top marketing post. In 2017, 68 percent of marketing appointments were made externally, down from 82 percent in 2016 and 86 percent in 2015. 

 

Looking deeper at internal appointments, the average tenure within an organization prior to promotion to the CMO role has seen a significant decrease. Across all industries, that number has dropped to 7.4 years, down from 8.2 years in 2016 and 10.7 in 2015.

 

Inside of Industry vs. Outside of Industry

When they turn to external CMO hires, consumer and technology businesses have a strong tendency to appoint CMOs from companies within their respective industries. About 80 percent of appointments in each industry fit this profile in 2017.

 

Financial services and industrial and natural resources companies are also trending toward appointing marketing leadership from within their respective industries. Three of every five external CMO appointments within financial services came from the same industry in 2017, which was up from 53 percent the prior year and 36 percent in 2015. The proportion for industrial companies was 47 percent in 2017, an increase from 33 percent and 17 percent, in 2016 and 2015, respectively. 

Overall, 73 percent of all external marketing appointments were inter-industry last year. This was an increase from 67 percent the previous year and 65 percent in 2015. One potential downside of this trend is that it may suggest a prevalence of less-disruptive hires within the marketing function at a time when many companies need a fresh perspective.

Since the majority of marketing moves come from consumer-facing companies, we took a deeper look at the industry. Taking into account the individual sectors – apparel / retail, consumer digital and media, consumer products and services and leisure and hospitality – 56 percent of external marketing appointments within the consumer industry came from the same sector.

 

Both apparel/retail and consumer products and services companies hired the majority of marketing leaders from within their respective sectors in 2017. The consumer digital and media sector saw the biggest decrease from 2016 to 2017, as the percentage of inter-sector marketing hires fell from 61 to 47. Regarding leisure and hospitality, exactly half of CMO appointments were from within the same sector, which was a slight increase from 48 percent in 2016 and a decrease from 58 percent in 2015.

Where Do Chief Marketing Officers Go?

To continue to follow the career paths of top marketers, Russell Reynolds Associates also tracked and analyzed 118 outgoing CMOs who left their roles between July 2016 and June 2017. Among this group of outgoing CMOs, the average tenure in the role was 3.3 years. The average tenure for those who left the company was 2.9 years, and 4.7 years for those who were promoted.

The largest proportion of outgoing marketers during this time period – 44 percent – moved onto a new company. Of those, 59 percent took another marketing role; most in the same industry. Just over 20 percent of outgoing marketers were promoted internally, of which 38 percent took a P&L leadership role such as president or CEO.

 

Of the CMOs who exited their roles between July 2016 and June 2017 and have taken on a new role, they more likely to be appointed to a P&L leadership role outside their respective organization than inside – 17 percent versus 13 percent. Still the positive news for marketers is that, in that same time period, 28 percent of the exiting CMOs are now in a P&L role, an increase from 22 percent in the previous 12 m onths.

See below for details on the full list of marketing moves from Q3-Q4 2017. For details on the moves from Q1-Q2 2017, see our previous report from July 2017: Record Marketing Turnover and the CMO Succession Crisis.

CONSUMER SECTOR

APPAREL / RETAIL

Carhartt has appointed Tony Ambroza as chief brand officer. Ambroza is responsible for leading brand engagement including TV commercials, social media, events, retail marketing and direct-to-consumer. He was most recently senior vice president, marketing, at the company.

Columbia Sportswear saw the departure of its chief marketing officer, Stu Redsun.

David's Bridal has appointed Liz Crystal as executive vice president, chief marketing officer. Crystal was most recently executive vice president, chief marketing officer, at Express.

David Yurman has appointed Carey Krug as chief marketing officer. Krug is responsible for overseeing advertising, branding, marketing and digital strategies. She was most recently senior vice president, global marketing – Polo Ralph Lauren, at Ralph Lauren.

Ethan Allen Global has appointed Bridget O'Brien as chief marketing officer. O'Brien was most recently vice president, brand, communications & content marketing, at Vistaprint.

The Fresh Market has appointed Mary Kellmanson as chief marketing officer. Kellmanson was previously senior vice president, marketing, at Bi-Lo Holdings.

Fresh Thyme Farmers Market has appointed Amy Parker as vice president, marketing. Parker is responsible for all aspects of marketing and advertising. She was most recently senior vice president, marketing & advertising, at Jo- Ann Stores.

Gap Inc. has appointed Mary Alderete as chief marketing officer. Alderete was most recently chief marketing officer at ModCloth.

GNC saw the departure of its executive vice president and chief marketing & eCommerce officer, Jeffrey Hennion.

Goodyear Tire & Rubber Company has appointed Mike Dwyer as chief marketing officer, North America. Dwyer is responsible for brand, product, retail & shopper marketing, eCommerce, market research and Goodyear Racing. He was most recently global head of brand marketing at the company.

Guitar Center has appointed Jeannine D'Addario as chief marketing & customer officer. D'Addario is responsible for branding, media, internal & external communications, creative services, analytical marketing, digital, event & entertainment marketing and consumer engagement. She was most recently chief marketing officer at Whole Foods Market.

Hudson's Bay Company has appointed Milton Pappas as chief marketing officer. Pappas is responsible for leading the marketing Center of Excellence and executing the marketing strategies of the North American retail businesses. He was most recently senior vice president, digital marketing, at the company.

J. Crew has appointed Vanessa Holden as chief marketing officer. Holden was most recently senior vice president, creative strategy, at Williams-Sonoma.

Kroger saw the departure of its vice president, customer communications & marketing, Natalie Ream.

Le Creuset has appointed Christopher Scinto as vice president, marketing. Scinto was most recently senior vice president and chief marketing officer at Clarks Americas.

Lululemon has appointed Fred Uribe as senior vice president, brand. Uribe was most recently chief marketing officer at MCM Worldwide.

Mills Fleet Farm has appointed Terry Brophey as senior vice president, marketing. Brophey was most recently corporate vice president, integrated marketing, at Tempur Sealy International.

Office Depot has appointed Jerri Devard as executive vice president and chief marketing officer. Devard is responsible for brand positioning, overseeing the integration of all marketing and communications initiatives and driving the growth and implementation of strategic marketing activities. She was most recently senior vice president and chief marketing officer at ADT.

PetSmart has appointed Joshua Kanter as executive vice president, marketing & customer experience. Kanter is responsible for brand marketing, digital, media and creative to deliver a best-in-class customer experience. He was most recently senior vice president, marketing strategy, at Viking Cruises.

Swanson Health Products has appointed Corey Bergstrom as chief marketing officer. Bergstrom was most recently chief marketing & eCommerce officer at Cabela's.

Tailored Brands has appointed Frank Hamlin as executive vice president and chief marketing officer. Hamlin was most recently chief marketing officer at GameStop.

Total Wine & More has appointed Keith Colbourn as executive vice president, chief marketing officer. Colbourn was most recently senior vice president, loyalty & lifecycle marketing, at Target.

UGG has appointed Ian Stewart as vice president, marketing. Stewart was previously vice president, global marketing, at Converse.

Under Armour saw the departure of its chief marketing officer, Andy Donkin.

Victoria's Secret has appointed Jann Parish as chief marketing officer. Parish was most recently executive vice president, product marketing, at Calvin Klein.

CONSUMER DIGITAL AND MEDIA

ABC Entertainment has appointed Rebecca Daugherty as executive vice president, marketing. Daugherty is responsible for all marketing, strategic planning and creative development. She was most recently vice president, marketing – Dramas, Movies & Specials, at the company.

Airbnb saw the departure of its chief marketing officer, Jonathan Mildenhall.

Amazon has appointed Neil Lindsay as vice president, worldwide marketing. Lindsay was most recently vice president, Amazon Devices, at the company.

Ancestry has appointed Caroline Sheu as senior vice president, U.S. marketing. Sheu is responsible for marketing and brand experience, including brand, performance, creative, product marketing and marketing analytics. She was most recently vice president, global digital & customer marketing, at Gap Inc.

Audible has appointed TJ Huttner as senior vice president, global marketing. Huttner was most recently senior vice president, marketing – US, at the company.

BARK has appointed Jay Livingston as chief marketing officer. Livingston was most recently senior vice president, global marketing, at Bank of America.

Blink Health has appointed Robert Birge as chief marketing officer. Birge was most recently chief marketing officer at KAYAK.

Blue Nile has appointed Erin Daley as chief marketing officer. Daley was most recently senior vice president and chief marketing officer at e.l.f. Cosmetics.

Brooklyn Sports & Entertainment has appointed Elizabeth Brooks as chief marketing officer. Brooks is responsible for all the marketing efforts including branding, advertising, merchandising, creative, digital and in-game presentation. She was most recently chief marketing officer and executive-in-residence at Sopris Capital Associates.

Chef'd has appointed Jemie Sae Koo as vice president, marketing. Koo was most recently director, Los Angeles, at Visit California.

Everything But The House has appointed Adam Weber as chief marketing officer. Weber was most recently chief marketing officer at Dollar Shave Club.

FCB Global has appointed Jennifer Hohman as global chief marketing officer. Hohman was most recently executive vice president, brand solutions, at Studio71.

FTD Companies has appointed Jeff Severts as executive vice president, strategy and chief marketing officer. Severts was most recently chief executive officer at Ventris.

Grubhub saw the departure of its chief marketing officer, Barbara Martin Coppola.

Helix has appointed Deena Bahri as chief marketing officer. Bahri was most recently chief marketing officer at Juicero.

Hulu has appointed Kelly Campbell as chief marketing officer. Campbell is responsible for brand marketing, performance marketing, media, content marketing, creative, public relations and consumer research. She was most recently senior director, global growth marketing – Google Cloud, at Google.

IMAX Corporation has appointed JL Pomeroy as chief marketing officer. Pomeroy was most recently founder and chief executive officer at JumpLine Group.

Meredith Corporation has appointed Alysia Borsa as chief marketing & data officer. Borsa is responsible for corporate marketing strategy, integrated marketing communications, first-party data strategy and management, and consumer- and advertiser-focused insights and analytics across all national media channels. She was most recently executive vice president, chief data & insights officer, at the company.

OfferPad has appointed Darrin Shamo as chief marketing officer. Shamo was most recently vice president, growth & marketing, at DoorDash.

Pandora Media has appointed Aimée Lapic as chief marketing officer. Lapic is responsible for the consumer brand strategy, market positioning, performance-based and partnership marketing through digital, social and mobile marketing initiatives. She was most recently chief marketing officer, Banana Republic and general manager, BananaRepublic.com, at Gap Inc.

Universal Music Group has appointed Scott Greer as executive vice president, marketing & commerce – Def Jam Recordings. Greer is responsible for the marketing, digital, commerce, branding and creative content initiatives. He was most recently executive vice president at Capitol Music Group.

The Vegas Golden Knights has appointed Brian Killingsworth as chief marketing officer. Killingsworth is responsible for marketing and assisting majority owner Bill Foley in some of his other business ventures, including cross- promoting Foley's domestic wineries and his Rock Creek resort properties. He was most recently chief marketing officer at the Tampa Bay Buccaneers.

Walt Disney has appointed Vicky Free as senior vice president, marketing – Disney/ABC Home Entertainment and Television Distribution. Free is responsible for in-home creative strategy, digital marketing and customer relationship management for all theatrical releases, as well as leading marketing strategy and execution for first-run and off- network syndicated television content across all brands in the US and Canada. She was most recently executive vice president, marketing & brand strategy – BET Networks, at Viacom.

Warby Parker has appointed Lori Krauss as chief marketing officer. Krauss was most recently vice president, brand management, at the company.

WeWork has appointed Julie Rice as chief brand officer. Rice was most recently co-founder and chief talent & creative officer at SoulCycle.

YouTube has appointed Tom Blessington as vice president, brand, media & experiences. Blessington is responsible for brand strategy and integrated marketing campaigns. He was most recently managing director, PDX (Portland), at Wieden+Kennedy.

CONSUMER PACKAGED GOODS (CPG)

Cambria Company has appointed Brian Peters as chief marketing officer. Peters was most recently senior director, integrated marketing, at General Mills.

Dr Pepper Snapple has appointed Andrew Springate as senior vice president and chief marketing officer. Springate was most recently senior vice president and general manager, Coca-Cola Affiliated Sales Organization, at the company.

Dunkin Brands has appointed Tony Weisman as chief marketing officer, United States. Weisman was most recently chief executive officer, North America, at DigitasLBI.

Ember Technologies has appointed Tom Johnstone as chief marketing officer. Johnstone was most recently chief development officer at 72andSunny.

E&J Gallo Winery has appointed Maud Pansing as vice president, marketing – Luxury & Premium Brands. Pansing was most recently senior vice president, global marketing, at Shiseido Americas.

Flower Foods has appointed Debo Mukherjee as chief marketing officer. Mukherjee is responsible for marketing and branding initiatives and product innovation. He was most recently chief executive officer at Redco Foods.

Impossible Foods has appointed Tara Kriese as senior vice president, marketing. Kriese was most recently chief marketing officer at Thalmic Labs.

Jacuzzi Group Worldwide has appointed Ed Sofia as senior vice president, marketing. Sofia was most recently vice president, marketing, at Evenflo.

Milk Makeup has appointed Nicole Frusci as chief marketing officer. Frusci was most recently vice president, brand & digital marketing – US, at Benefit Cosmetics.

OceanSpray has appointed Bobby Chacko as senior vice president, chief global growth officer. Chacko is responsible for global marketing, insights and innovation. He was most recently president, Mars Drinks, at Mars.

Pabst Brewing Company has appointed Matt Bruhn as chief marketing officer. Bruhn was most recently chief marketing officer at GWA Group.

Post Holdings has appointed Roxanne Bernstein as chief marketing officer, Post Consumer Brands. Bernstein was most recently vice president, marketing – Post Consumer Brands, at the company.

Rodan + Fields has appointed Elisabeth Charles as chief marketing officer. Charles is responsible for spearheading consumer engagement, marketing for product launches and global campaigns, and driving the digital marketing strategy. She was most recently senior vice president and general manager, Old Navy Outlets, at Gap Inc.

Seventh Generation promoted its chief marketing officer, Joey Bergstein, to the position of chief executive officer.

Spindrift Beverage Company has appointed Caroline Kibler as senior vice president, marketing. Kibler was most recently senior director, Smartwater, at Coca-Cola.

TOMY International has appointed Vincent D'Alleva as chief brand officer. D'Alleva is responsible for the brand, product and consumer marketing strategies for the Toddler and Preschool businesses. He was most recently chief marketing officer at Mattel.

Toyo Tires USA has appointed Tim Chaney as vice president, marketing. Chaney is responsible for marketing efforts in the US, including go-to market strategy, brand management & development, advertising, creative, content development, sponsorships, events, public relations, direct marketing, dealer support, dealer training and consumer & dealer websites. He was most recently vice president, marketing communications, at Kia Motors America.

Tyson Foods has appointed Eric Schwartz as senior vice president, chief marketing officer and general manager, Poultry. Schwartz was most recently senior vice president and general manager, Breakfast, Tyson Brands & Retail Packaged Brands, at the company.

Unifi Manufacturing has appointed Richard Gerstein as chief marketing officer and executive vice president, Global Branded Premium Value-added Products. Gerstein was most recently chief customer officer at Motista.

World Kitchen has appointed MaryKay Kopf as chief marketing officer. Kopf was most recently global chief marketing officer at Electrolux.

Yokohama Tire Corporation has appointed Andrew Briggs as vice president, marketing & product management. Briggs was most recently senior director, strategic planning & sales operations, at the company.

LEISURE AND HOSPITALITY

Arby's Restaurant Group has appointed Jim Taylor as chief marketing officer. Taylor is responsible for research & development, new product innovation, brand marketing & positioning, advertising and media planning. He was most recently senior vice president, marketing, at the company.

Blaze Pizza has appointed Shivram Vaideeswaran as chief marketing officer. Vaideeswaran is responsible for "defining the brand voice," as well as innovation & product strategies and digital & loyalty platforms. He was previously head of global marketing at Taco Bell.

Bluegreen Vacations has appointed Famous Rhodes as executive vice president, chief marketing officer. Rhodes is responsible for the marketing and branding elements, including digital marketing, social media, public relations and product development. He was most recently vice president, digital marketing & customer experience, at AutoNation.

Caesars Entertainment has appointed Chris Holdren as chief marketing officer. Holdren was previously senior vice president, digital, loyalty & partnerships, at Starwood Hotels & Resorts.

Carlson Rezidor Hotel Group has appointed Charles McKee as chief commercial officer, Americas. McKee is responsible for fully integrating the marketing, branding, development, commercial & operations strategies and initiatives. He was most recently head of marketing at Malaysia Airlines.

Corner Bakery Cafe has appointed Donna Josephson as senior vice president and chief marketing officer. Josephson was most recently chief marketing officer at Fazoli's.

Del Frisco's Restaurant Group saw the departure of its chief marketing officer, Brandon Coleman III.

Del Taco Restaurants has appointed Barry Westrum as chief marketing officer. Westrum was most recently executive vice president, marketing, at International Dairy Queen.

Domino's Pizza has appointed Art D'Elia as senior vice president, chief brand & innovation officer. D'Elia was most recently marketing Director, Danone Dairy – UK, Belgium, Netherlands, Ireland & Luxembourg, at Danone.

Edible Arrangments has appointed Kaitlin Reiss as chief marketing officer. Reiss was most recently vice president, eCommerce, at the company.

Equinox Fitness Clubs has appointed Vimla Black Gupta as chief marketing officer. Gupta was most recently senior vice president, global marketing, at Bobbi Brown Cosmetics.

Foxwoods Resort Casino has appointed Suzanne Trout as chief marketing officer. Trout is responsible for all facets of marketing including player development, international marketing, loyalty marketing, entertainment, brand & advertising and public relations. She was most recently senior vice president, marketing & advertising, at Eldorado Resorts.

Hertz has appointed Jodi Allen as executive vice president and chief marketing officer. Allen was most recently vice president and general manager, North American Hair Care, at Procter & Gamble.

Hilton has appointed Kellyn Smith Kenny as chief marketing officer. Kenny was most recently vice president, marketing, at Uber.

IHOP Restaurants has appointed Brad Haley as senior vice president and chief marketing officer. Haley is responsible for marketing and culinary strategies. He was most recently chief marketing officer at CKE Restaurants.

InterContinental Hotels Group has appointed Claire Bennett as chief marketing officer. Bennett is responsible for all aspects of brands, loyalty, partnerships and marketing execution. She was most recently executive vice president and general manager, Travel & Lifestyle Services, at American Express.

Jamba has appointed Claudia Schaefer as chief marketing officer. Schaefer is responsible for global marketing, consumer insights, public relations, product innovation and research & development. She was most recently chief marketing officer at Cheddar's Scratch Kitchen.

Jimmy John's has appointed John Shea as chief marketing officer. Shea was previously head of global markets at Gatorade.

KFC has appointed Andrea Zahumensky as chief marketing officer, U.S. Zahumensky is responsible for marketing, advertising, media, consumer insights and digital. She was most recently brand director, Baby Care – North America, at the company.

MOD Pizza has appointed Tracy Cioffi as chief marketing officer. Cioffi is responsible for marketing strategy, including brand marketing, design, customer insights, local store marketing, digital marketing and communications. She was most recently senior vice president, marketing & digital, at Sur La Table.

Red Robin has appointed Dana Benfield as senior vice president and chief marketing officer. Benfield is responsible for leading marketing and guest engagement teams, as well as food & beverage and commercialization initiatives.

She was most recently vice president, marketing & menu innovation, at the company.

Retro Fitness has appointed Scott Breault as chief brand officer. Breault was most recently chief marketing officer at Pure Barre.

Scientific Games has appointed Shawn Dennis as executive vice president and chief marketing officer. Dennis is responsible for elevating global leadership brand position, promoting integrated brands and increasing engagement with customers and players for innovative content and technology in gaming, interactive and lottery. She was most recently executive vice president, head of brand and franchise development, at DreamWorks Animation.

Sonic Corporation has appointed Jose Dueñas as chief brand officer. Dueñas is responsible for the end-to-end customer experience including marketing and culinary innovation, digital strategy, consumer insights, guest relations, concept development and overall evolution of the brand. He was most recently executive vice president and chief marketing officer at Olive Garden.

SoulCycle has appointed Sarah Choi as senior vice president, marketing. Choi is responsible for all functions within the marketing organization, including brand, field marketing, social and editorial, and corporate partnerships, as well as emphasizing the experiential element of the business. She was most recently global chief marketing officer at Sweaty Betty.

Tropical Smoothie Café has appointed Rob Collins as chief marketing officer. Collins is responsible for all marketing functions and product development. He was most recently chief marketing officer at Carmike Cinemas.

United Airlines has appointed Andrew Nocella as chief commercial officer. Nocella is responsible for the network, commercial and pricing and revenue management strategies, as well as marketing and the MileagePlus program. He was most recently executive vice president and chief revenue officer at the company.

EDUCATION / NON-PROFIT

American Society of Health-System Pharmacists has appointed Lois Witkop as chief marketing officer and vice president, Office of Marketing and Communications. Witkop is responsible for leading efforts in marketing and sales, brand management, public and media relations, web communications, product licensing, print and digital media. She was most recently chief advancement officer at Food Allergy Research & Education.

Facing History & Ourselves has appointed Lara James as chief marketing officer. James is responsible for marketing strategy, marketing operations, market research, constituency growth, channel development, brand development, partnership marketing, marketing communication, promotions, events, faculty & student programs, external agency management, content launch management, program support, budget management and tracking returns on investment. She was most recently vice president, brand marketing, at MassMutual.

Harrison College has appointed Jack Bowen as chief marketing officer. Bowen was most recently chief marketing officer at AcademixDirect.

Kaplan Higher Education has appointed Karen Lithgow as senior vice president, chief marketing officer. Lithgow was most recently senior vice president, corporate marketing, at ADT Corporation.

The Museum of Modern Art has appointed Rob Baker as director, marketing & creative strategy. Baker was most recently chief marketing officer at Tate.

Pearson has appointed Nancy Jerdee as vice president, marketing – Pearson VUE. Jerdee was most recently senior vice president, marketing, at Cambria Company.

FINANCIAL SERVICES

Aflac saw the departure of its chief marketing officer, Gail Galuppo.

Athene USA has appointed Rodney Branch as executive vice president and chief marketing officer. Branch was most recently head of product and chief marketing officer, Prudential Annuities, at Prudential Financial.

Bank of the West has appointed Ben Stuart as chief marketing & communications officer. Stuart is responsible for marketing and communications, corporate events, corporate sponsorships, brand, advertising, digital marketing, CRM and multichannel capabilities. He was most recently chief marketing officer at Sutherland.

Betterment saw the departure of its chief marketing officer, Clay Cowan.

BNY Mellon has appointed Lorelei Skillman as global head of marketing & communications, Alternative Investment Services. Skillman was most recently senior director, marketing & brand, at the New York Stock Exchange.

Cetera Financial Group has appointed Michael Zuna as chief marketing officer. Zuna is responsible for development and implementation of marketing strategy, brand development and digital and social media marketing. He was most recently chief marketing & digital officer at Petco.

DFC Global has appointed Greg Hall as executive vice president and chief marketing officer. Hall is responsible for marketing, digital, product development and driving the customer engagement strategy and capabilities. He was most recently chief marketing officer at Elevate.

Equifax has appointed Laura Wilbanks as chief marketing officer. Wilbanks was most recently senior vice president, senior marketing officer – US Consumer Information Solutions, at the company.

Fannie Mae saw the departure of its vice president, external marketing & communications, Jeff Wilson.

Freddie Mac has appointed Lorig Armenian as vice president, strategic communications & marketing. Armenian is responsible for all corporate communication strategy, branding, reputation management, marketing and internal

communications. She was most recently senior director, public relations & internal communications, at the company.

Guaransteed Rate has appointed Steve Moffat as chief marketing officer. Moffat was most recently head of industry, brand advisor, at Google.

Heartland Financial USA has appointed Laura Hughes as executive vice president and chief marketing officer. Hughes was most recently chief marketing officer at Church Mutual Insurance.

iStar has appointed Kate Doerge as senior vice president, marketing. Doerge was most recently a partner at Paul Wilmot Communications.

Liberty Mutual Insurance has appointed Anthony Storm as executive vice president, marketing, direct & digital experience. Storm was most recently chief marketing officer, Personal Insurance, at the company.

LoanDepot has appointed Eric Gutierrez as executive vice president, marketing. Gutierrez is responsible for the product, business development, technology and capital markets teams to drive cross-platform innovation for a seamless consumer experience. He was most recently vice president at Sand Cherry Associates.

MoneyGram has appointed Joann Chatfield as chief marketing officer. Chatfield was most recently vice president, marketing – US, Canada, UK, Ireland, Central, Northern & Emerging Europe, at the company.

Morgan Stanley has appointed Audrey Choi as chief marketing officer and chief sustainability officer. Choi is responsible for stewarding the brand, leading with integrity and exceptional ideas across its businesses and geographies and overseeing the firm's efforts to promote global sustainability through the capital markets. She was most recently chief executive officer, Institute for Sustainable Investing, at the company.

National Western Life Insurance has appointed R. Bruce Wallace as senior vice president and chief marketing officer. Wallace was most recently senior vice president and head of strategic distribution at Voya Financial.

Northwestern Mutual has appointed Aditi Javeri Gokhale as chief marketing officer. Gokhale was most recently head of consumer digital marketing and chief marketing officer, LearnVest, at the company.

Opus Bank has appointed Amondo Redmond as senior vice president, chief marketing officer. Redmond was most recently director, brand strategy and content, at Gap Inc.

PGIM Investments has appointed Sheri Taylor Gilchrist as global chief marketing officer. Gilchrist is responsible for the designing and execution of global strategic marketing and communications initiatives and product management. She was most recently managing director, global head of marketing & digital operations, at BNY Mellon.

PRGX Global has appointed Jeff Crow as global chief marketing officer. Crow is responsible for developing strategies that focus on growth initiatives. He was most recently chief marketing officer at EarthLink.

Quicken has appointed Aimee Young as chief marketing officer. Young was most recently chief marketing officer at SoFi.

RateGravity has appointed Mike Ma as chief marketing officer. Ma was most recently senior vice president, head of digital strategy & innovation, at Bank of America.

Transamerica has appointed Frank Sottosanti as chief marketing officer. Sottosanti is responsible for marketing, brand management, digital platforms, content delivery, innovation and channel marketing. He was most recently chief marketing officer at Protective Life.

USAA has appointed Wes Laird as chief marketing officer. Laird was most recently senior vice president, marketing, at the company.

William Blair has appointed Michaelle Burstin as global head of brand marketing & communications. Burstin is responsible for creating synergies across the firm's various businesses, align their brand and advance their digital capabilities. She was most recently global head of marketing at MSCI.

HEALTHCARE

Aegis Living has appointed Angie Snyder as chief marketing officer. Snyder was most recently vice president, retention marketing, at Nordstrom.

Aerie Pharmaceuticals has appointed Deanne Melloy as vice president, marketing. Melloy is responsible for the development, planning and execution of global marketing initiatives, including brand and portfolio strategy along with all aspects of creative development. She was most recently chief commercial officer at Egalet Corporation.

Becton Dickinson has appointed George Parr as executive vice president and chief marketing officer. Parr was most recently senior vice president and chief marketing officer at SIRVA Worldwide Relocation & Moving.

Blue Cross Blue Shield Association has appointed Julie Koewler as vice president, brand strategy. Koewler is responsible for brand and consumer insights as well as consumer experience development. She was most recently vice president, marketing, at Hertz.

Essilor of America has appointed Sherianne James as chief marketing officer. James is responsible for short and long-term profitable revenue growth and overseeing product marketing, channel marketing, market innovation and retail marketing. She was most recently senior vice president, marketing, at the company.

McKesson has appointed Wendy Brauner as senior vice president, marketing – McKesson U.S. Pharmaceutical and Specialty Health. Brauner was most recently vice president, marketing – McKesson Specialty Health, at the company.

New York Presbyterian Hospital has appointed Hernando Ruiz-Jimenez as chief marketing officer. Ruiz-Jimenez is responsible for marketing strategy and driving digital marketing transformation. He was most recently chief marketing & communications officer at Triple-S Insurance Group.

PeraHealth has appointed LeAnne Hester as chief commercial officer. Hester was most recently senior vice president, marketing, at Premier.

INDUSTRIAL AND NATURAL RESOURCES

Amtrak has appointed Tim Griffin as executive vice president and chief marketing officer. Griffin is responsible for corporate marketing, sales distribution, network planning, market research, pricing and revenue management. He was most recently executive vice president, marketing, at Northwest Airlines.

Cadillac saw the departure of its global chief marketing officer, Uwe Ellinghaus.

Cole-Parmer has appointed Trisha Dowling as chief marketing officer. Dowling is responsible for moving from a catalog-driven marketing model to an eCommerce model with a data-driven analytical approach, specifically through CRM and digital marketing initiatives. She was most recently vice president, market development & integration, at Thermo Fisher Scientific.

Coyote Logistics saw the departure of its global chief marketing officer, Jodi Navta.

Culligan International has appointed Alpesh Patel as chief marketing officer. Patel was most recently senior vice president, marketing, at Glanbia.

C.H. Robinson has appointed Heather Passe as vice president, global marketing. Passe is responsible for the strategic development and positioning of the brand, driving segment-relevant market awareness and demand generation programs and building lead acquisition. She was most recently chief marketing officer at Regis Corporation.

First Transit has appointed Justin Pate as senior vice president, business development & marketing. Pate was most recently vice president, business development, at MV Transportation.

Ford Motor Company has appointed Kumar Galhotra as group vice president, Lincoln and chief marketing officer. Galhotra was most recently group vice president, Lincoln, at the company.

Hussman Corporation has appointed Greg Livelli as senior vice president, engineering & marketing. Livelli is responsible for the engineering and marketing teams, providing innovative solutions and implementing engineering/ product marketing strategies to improve product development, quality, cost and delivery, maximizing efficiency, optimizing and driving operational excellence. He was most recently senior vice president, head of product portfolio management, at ABB USA.

Johnson Controls announced the retirement of chief marketing officer, Kim Metcalf-Kupres.

Nissan Motor Company has appointed Christian Meunier as division vice president, global marketing & sales operations – Infiniti. Meunier was most recently senior vice president, sales & marketing operations – North America, and chairman, Canada, at the company.

Piston Group has appointed Robert Fisher as group vice president, marketing & sales. Fisher was most recently executive vice president at Takata Corporation.

R.R. Donnelley & Sons has appointed Doug Ryan as executive vice president, marketing. Ryan was most recently president, North America, at DigitasLBI.

United Technologies has appointed Kelli Parsons as chief communications & marketing officer. Parsons is responsible for overseeing worldwide communications, which includes corporate communications, marketing, internal and external communications, media relations, digital and social media, social responsibility and public affairs. She was most recently chief communications & marketing officer at New York Life.

Volkswagen of America has appointed Jim Zabel as senior vice president, marketing. Zabel was most recently senior vice president, managing director, at Omni Advertising.

PROFESSIONAL SERVICES

Accenture has appointed Amy Fuller as chief marketing & communications officer. Fuller was most recently senior managing director, global brand, at Deloitte.

Kelly Services has appointed Pete Boland as chief marketing officer. Boland is responsible for the planning and execution of marketing initiatives including global brand communications, sales & marketing alignment and technology enablement. He was most recently senior vice president, head of brand, at Charles Schwab.

PerkinElmer has appointed Steve Hardy as vice president, head of marketing. Hardy was most recently group vice president, marketing, at Gartner.

The Trade Desk has appointed Susan Vobejda as chief marketing officer. Vobejda was most recently chief marketing officer at Tory Burch.

TrueBlue has appointed Maggie Lower as chief marketing officer. Lower is responsible for digital transformation through capabilities around CRM, analytics, cross-sell, acquisition campaigns. She was most recently executive vice president, marketing at Alight Solutions.

TECHNOLOGY

9Lenses has appointed Tom Miller as chief marketing officer. Miller is responsible for marketing & sales strategy efforts, including product marketing, acquisition and retention. He was most recently vice president, marketing, at Gannett.

Anaplan has appointed Maria Pergolino as chief marketing officer. Pergolino was most recently senior vice president, global marketing & sales development, at Apttus.

AppNexus has appointed Joshua Zeitz as senior vice president, marketing & communications. Zeitz is responsible for corporate reputation, branding, commercial marketing and field enablement. He was most recently vice president, corporate communications, at the company.

Apttus has appointed Ben Allen as chief marketing officer. Allen was most recently senior vice president, strategy, at the company.

AT&T has appointed Kirk McDonald as chief marketing officer, AT&T Advertising and Analytics. McDonald is responsible for creating and implementing the marketing strategy for the new business unit. He was most recently president at PubMatic.

Calix has appointed Matt Collins as chief marketing officer. Collins was most recently senior vice president, global marketing & go-to-market strategy, at Dun & Bradstreet.

Cedexis has appointed Anshu Agarwal as chief marketing officer and vice president, product. Agarwal was most recently head of solutions & partner development at Hewlett Packard Enterprise.

Coupa Software has appointed Chandar Pattabhiram as chief marketing officer. Pattabhiram is responsible for managing all aspects of marketing including, demand generation, corporate, product, industry marketing and leading the global marketing strategy. He was most recently chief marketing officer at Marketo.

Cvent has appointed Patrick Smith as chief marketing officer. Smith was most recently senior vice president and chief marketing officer at Deltek.

Diebold Nixdorf has appointed Devon Watson as vice president, chief marketing officer. Watson was most recently vice president, strategy & operations, at the company.

FireEye has appointed Vasu Jakkal as executive vice president and chief marketing officer. Jakkal was most recently vice president, corporate marketing, at Brocade.

HackerRank has appointed Nicolas Draca as chief marketing officer. Draca was most recently vice president, marketing, at Twilio

IBM has appointed Michael Mendenhall as chief marketing & communications officer, IBM Watson. Mendenhall was most recently chief marketing & communications officer at Flex.

Infoblox has appointed Sammie Walker as chief marketing officer. Walker is responsible for worldwide marketing and communications efforts. She was most recently vice president, corporate marketing & demand generation, at the company.

Inseego has appointed Ashish Sharma as chief marketing officer and executive vice president, IoT & mobile solutions. Sharma was most recently chief marketing officer at Spectralink.

KeyMe has appointed Jessica Harley as chief customer officer. Harley is responsible for marketing, product management, customer service, public relations and merchandising. She was most recently chief marketing officer at Etsy.

MapD Technologies has appointed Grant Halloran as executive vice president and chief marketing officer. Halloran was most recently chief marketing officer at Anaplan.

Marketo has appointed Sarah Ellis Kennedy as chief marketing officer. Kennedy was most recently vice president, global marketing, and managing director, digital experience – Sabre Hospitality Solutions, at Sabre Corporation.

Percolate Industries has appointed Scott Jones as chief marketing officer. Jones is responsible for driving brand development, global market expansion and strategic industry partnerships. He was most recently chief marketing officer at Entelo Inc.

PROS has appointed Celia Fleischaker as chief marketing officer. Fleischaker is responsible for leading marketing operations, product marketing, branding, corporate communications, global events, digital strategy and demand generation. She was most recently executive vice president and chief marketing officer at Epicor Software Corporation.

Qualcomm has appointed Penny Baldwin as senior vice president and chief marketing officer. Baldwin was most recently vice president and general manager, global brand management, at Intel.

Quantcast has appointed Steven Wolfe Pereira as chief marketing & communications officer. Pereira is responsible for developing and executing brand and marketing strategy along with all go-to-market initiatives. He was most recently chief marketing & communications officer at Neustar.

Rubrik has appointed Kara Wilson as chief marketing officer. Wilson was most recently chief marketing officer at FireEye.

Sandvine has appointed Samir Marwaha as chief marketing officer. Marwaha was most recently senior vice president and general manager, New Markets, at NetScout.

Treasure Data has appointed Rob Glickman as chief marketing officer. Glickman is responsible for marketing including go-to-market strategy, demand generation, corporate, product, partner and industry marketing. He was most recently vice president, audience marketing, at SAP.

U.S. Cellular has appointed Jay Spenchian as senior vice president, marketing. Spenchian is responsible for the development of strategic branding and communications initiatives. He was most recently executive vice president and global chief marketing officer at Tempur Sealy International.

Veeam Software has appointed Kate Hutchison as chief marketing officer. Hutchison was most recently chief marketing officer at Riverbed Technology.

Vivint Smart Home has appointed Nate Randle as chief marketing officer. Randle was most recently senior vice president, marketing, at the Utah Jazz.

Zscaler has appointed Howard Ting as chief marketing officer. Ting was most recently chief marketing officer at Nutanix.

Zendesk has appointed Jeff Titterton as senior vice president, marketing. Titterton was most recently head of global campaign & engagement marketing at Adobe.

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Marketing Moves 2017