Over the past five years, traditional organizations have made extensive investments in new digital resources and capabilities such as Chief Digital Officers, data analytics, tech and platforms and innovation labs. Our research suggests that most of these companies are now trying to figure out how to align these capabilities with the core of their businesses and drive an integrated approach to end-to-end transformation. As evidenced by recent headlines (e.g., high profile succession announcements ranging from Ford and J. Crew to Uber, and same day acquisition announcements from Walmart and Amazon), this is a topic of immediate relevance in boardrooms today. As more and more companies join the race to become truly digitally enabled, we’ve entered a new phase of digital transformation, an era we call The Final Chapter. This paper explores our research and defines a roadmap to this future state organization.
Russell Reynolds Associates spent the past 18 months interviewing 50 digital business leaders from both B2B and B2C organizations and surveying 1,500+ digitally savvy executives about the future of digital transformation and best practices in organizational alignment and culture change. This feedback, combined with lessons learned from the more than 1,000 digital searches and advisory projects we’ve conducted over the last five years shaped our view on Digital Transformation: The Final Chapter.
WOLFGANG BAURIEDEL is a member of the firm's Technology Sector and Digital Transformation Practice. Wolfgang is located in Boston.
RHYS GROSSMAN co-leads Russell Reynolds Associates' Digital Transformation and Consumer Digital Media Practice. He is located in London.
TUCK RICKARDS co-leads Russell Reynolds Associates' Digital Transformation Practice and is a member of the Technology Sector. Tuck divides his time between San Francisco and Boston.
NORA VISKIN leads knowledge for the firm's Digital Transformation and Diversity & Inclusion Practices. She is located in Boston.