CPG Leadership: Critical Themes Across Roles
As we tuned into the 2019 Consumer Analyst Group of New York (CAGNY) Conference, Russell Reynolds Associates recognized a resounding theme at the epicenter of each discussion: innovation. Across the CPG landscape, future-oriented executives have prioritized the need to drive new capabilities – both internally and externally.
In articulating their innovation mindset around organizational growth, these executives articulated the significance of innovation to consumer intimacy, highlighting the necessity of a seamless, targeted customer experience. Certain companies have embraced an integrated consumer data platform, while others are more focused on investing in immersive technologies that offer personalized customer experiences.
CPG companies simultaneously emphasized the internal power of innovation with respect to advancing the power of their people. Executives are prioritizing talent that is aligned with the innovation culture-orientation, devoting resources to building organizational capabilities around agility, flexibility, and speed.
As ever, developing, hiring, and retaining best-in-class talent remains critical to executing strategy in harmony with customer experience, optimizing performance, and enabling growth. Talent aligned for the future of the CPG industry is nonnegotiable.
