Joanna Ayre

Joanna “Jo” Ayre is a member the firm’s Consumer Practice. Based in London, Jo sits at the intersection of consumer digital and technology and navigates local, regional and global leadership positions that include CEO, GTM, marketing, technology, product and other C-level functional roles. She leverages a deep knowledge of the digital pureplay and growth ecosystem across Europe, with particular expertise in eCommerce, marketplaces and online classifieds businesses. Jo also supports clients in driving digital transformation and re-imagining their future talent base to remain relevant and win within a changing market. She partners with both scaled and multinational corporations to unlock potential and build best-in-class, agile leadership teams, as well as with scale-up or investor-backed businesses to advise clients at various stages in the lifecycle.​
Jo holds a BA in modern languages from the University of Durham and is fluent in French and Italian.
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