Why More CMOs Are Being Elevated to President or CEO Roles
Sustainable LeadershipSuccession PlanningConsumerMarketing, Sales, and StrategyCEO SuccessionExecutive Search
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May 17, 2017
Sustainable LeadershipSuccession PlanningConsumerMarketing, Sales, and StrategyCEO SuccessionExecutive Search
Russell Reynolds Associates Consultant Richard Sanderson discusses the increasing frequency of CMOs being promoted to CEO in this article. 
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Advertising Age

The Advertising Age article, “Why More CMOs Are Being Elevated to President or CEO Roles,” quoted Russell Reynolds Associates Consultant Richard Sanderson about the increasing frequency of CMOs being promoted into the CEO role. The article is excerpted below. 

In a rare move for retail, Dick's Sporting Goods has promoted Chief Marketing Officer Lauren Hobart to president. Hobart, a veteran marketer who formerly worked at PepsiCo, has been with the Coraopolis, Penn.-based chain since 2011 and has been credited with driving growth online and through in-house brands like Carrie Underwood's Calia label. 

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"As the scope and impact of marketing leadership roles expands, we are seeing CMOs actively being discussed and evaluated in succession conversations with boards," said Richard Sanderson, co-leader of the marketing officers practice at Russell Reynolds. 

To read the full article, click here.