"Sustainability is a business imperative," says Microsoft president
Sustainable LeadershipSustainability
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August 13, 2020
Sustainable LeadershipSustainability
A sustainable mentality is no longer enough – stakeholders demand sustainable leaders who have innovative and disruptive ideas that can be put to action.

UOL Ecoa 

The UOL Ecoa article, ““Sustainability is a business imperative,” says Microsoft president,” quoted Russell Reynolds Associates Consultant Mariane Montana and touches on a webin​​ar co-hosted with the UNGC based on our joint-report, “Leadership for the Decad​e of Action.” The article is excerpted below. 


"The word of the year is intentionality. We have to be intentio​nal. We have to educate people, the internal and external public, to show that s​ustainability and economic growth are complementary." This was the message from the president of Microsoft in Brazil, Tania Cosentino, during a live this morning (13), promoted by Rede Brasil do UN Global Compact and transmitted by Ecoa. 


The conversation stemm​ed from the result of a global survey conducted by the United Nations and the consultancy Russell Reynolds Associates that mapped 55 executives from large companies with model activities in sustainability. The idea is to outline the profile and skills of these CEOs and board members to accelerate the development of new sustainable leaders.​ 


According to the executive director of Russell Reynolds in Brazil, Mariane Montana, it is possible to define a series of standards. "We came to some common characteristics: everyone has a sustainable mentality, but that is not enough. They are inclusive leaders, who include stakeholders at the table for​​ decision-making; they bring different points of view, they are innovative and disruptive", she said. 




The study published by the Global Compact and Russell Reynolds makes it necessary for companies to act on four measures for the real inclusion of sustainability in t​he business. They are: selection of its leaders, succession planning of the organization, way of remunerating with clear goals and talent development. 


To read the full ar​ticle, click here.​​