Female CMOs are being hired in record numbers, report says
DEIDiversityBoard and CEO AdvisoryDiversity, Equity, and Inclusion Advisory
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September 11, 2019
DEIDiversityBoard and CEO AdvisoryDiversity, Equity, and Inclusion Advisory
Executive Summary
Female marketers are increasingly getting a seat in the C-suite, with 48% of CMO appointments going to women. An all-time high.
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Excerpt from the article originally published in Marketing Dive

The Marketing Dive article, "Female CMOs are being hired in record numbers, report says," featured the Russell Reynolds Associates report, "Marketing Moves: Q1 – Q2 2019."

Dive Brief: 

  • Female marketers are increasingly getting a seat in the C-suite, with 48% of CMO appointments going to women in the first two quarters of 2019, an all-time high, according to a new report from Russell Reynolds. The highest this number had ever been previously was when 47% of women were hired as new CMOs in the second half of 2016. 
  • Financial services and industrial and natural resources companies had the highest rate of hiring women for CMO roles compared to other industries. Female CMO appointments accounted for 56% and 55%, respectively, of each industry's hiring patterns. 
  • Overall, more than 200 senior marketing job changes were tallied by Russell Reynolds in the first half of 2019, 12% higher than the same period a year ago and the highest total recorded by the company.

Dive Insight: 

Women are making gains in the C-suite, with the report going so far as to say that "gender parity is almost here." However, these developments come at a time of high turnover rates for marketing leadership across segments but is most evident in consumer business segments, per Russell Reynolds. Consumer products and services accounted for 19% of marketing leadership turnover during the first half of 2019 — up from 12% for the previous six months, giving this segment the largest increase. The largest decrease in turnover happened in leisure and hospitality, with 9% of turnovers versus 12% in the previous six month period. 

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