Alice Hefner is a member of the firm’s Consumer Sector, based in Dallas. She is a core member of the Consumer Products, Leisure & Hospitality and Marketing Officers Practices, and partners closely with industry-leading clients across the United States and abroad to recruit, develop and assess general managers and senior leaders in key commercial functions. Alice serves as a trusted advisor to a variety of clients, ranging from global Fortune 500 to smaller domestic, private and private equity companies. She leverages more than a decade of consumer marketing experience to provide thoughtful market insights and tailored leadership solutions to the clients she advises.
Alice joined Russell Reynolds Associates after seven years with PepsiCo, where she most recently held the role of Director, eCommerce Marketing. She previously served in marketing roles in the Innovation group, the Lay’s brand and Kroger shopper marketing team. Alice began her career at the Corporate Executive Board (CEB), a best practices insight and technology company which equips senior leaders with the intelligence they need to respond quickly to evolving business conditions. Based between Washington, DC, and San Francisco, she held roles of progressive seniority in client services and account management.
Alice holds a BA in communication studies and Spanish from Vanderbilt University and an MBA in marketing and entrepreneurship from the University of Texas at Austin, Red McCombs School of Business.
Consumer, Customer-Centric Growth Leaders