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In Sum, CMO Moves Reveal New Demands, Required Skills

Exclusive Analysis From Russell Reynolds Points to Digital Chops as Critical


Advertising Age | May 2, 2011


​The marketing-officers practice at global executive search and assessment firm Russell Reynolds Associates charts CMO moves in our ongoing quarterly publication, Marketing Moves, featured on russellreynolds.com. Here, for the first time, we highlight those moves for Advertising Age, providing our exclusive analysis of the moves and an inside look at the evolving role of the CMO.

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In Sum, CMO Moves Reveal New Demands, Required Skills