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Avon Looks for Tech Makeover With New Hires, Digital Board Plans

Cosmetics firm secures tech veteran for newly created positon of chief digital and information technology officer


CIO Journal | August 13, 2018



The CIO article, “Avon Looks for Tech Makeover With New Hires, Digital Board Plans," quoted Russell Reynolds Associates Consultant Nada Usina discussing why Avon, among other companies, is looking to create an external digital advisory group. The article is excerpted below.

Avon Products Inc. is revamping its technology organization as the cosmetics firm attempts to attract more sales representatives and restore growth.

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Firms may recruit an external advisory group to help keep up with trends, or create groups of internal employees who touch digital parts of the business, said Nada Usina, member of the board and CEO advisory group and co-leader of technology recruiting for Russell Reynolds Associates.

“The question is, if you’re using an external group, when do they meet and what are they bringing to the party that’s different,” she said. Such groups could help validate existing projects, educate executives who may be behind in digital initiatives or create partnership opportunities.

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Avon Looks for Tech Makeover With New Hires, Digital Board Plans