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CMO Moves In Third Quarter 2017: High Volume At A Rapid Pace

This article is by Richard Sanderson and Norm Yustin, co-leaders of Russell Reynolds' Chief Marketing Officers Practice.


Forbes | October 20, 2017



The Forbes article, “CMO Moves In Third Quarter 2017: High Volume At A Rapid Pace,” co-written by Russell Reynolds Associates Consultants Richard Sanderson and Norm Yustin analyzed CMO appointments from the first half of 2017. The article is excerpted below.

The first half of 2017 witnessed the highest number of publicly reported CMO appointments since Russell Reynolds Associates began tracking every major appointment. Despite the summer break, the pace of appointments in the third quarter continued. A series of notable CMO appointments occurred through the traditional slower months of July and August.

As usual, the majority of hires were external with a few internal promotions scattered among them.  While many appointments came from within the same industry sector, there were additionally some agency-to-client-side moves, the most high-profile being former DigitasLBi North America CEO Tony Weisman’s appointment at Dunkin Donuts as CMO. Company restructuring and CEO regime change also catalyzed other movements. Additionally notable retirements were announced at GE, Accenture and Johnson Controls.

To read the full article​​, click here.

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CMO Moves In Third Quarter 2017: High Volume At A Rapid Pace