Based in New York, Nada Usina is a member of the Board & CEO practice and Consumer and Technology sectors where she co-leads the firm’s global Digital and Mobile Practice. She focuses on senior level assignments in media, entertainment and convergence including traditional, online and mobile media and technology companies in both entertainment and sports. Her clients range from Fortune 500 to leading media and entertainment brands to venture capital and private equity-backed companies.
Prior to joining Russell Reynolds Associates, Nada was a leader in the new media and mobile industries having managed multiple profitable business ventures in sports and entertainment, many of which leveraged the emergence of new technologies. She served as President of publicly-traded JumpTV, which merged with Neulion to become the world's leading online video and IPTV multi-platform provider. Prior to joining that, Usina was President of XOS Broadband, which was acquired by JumpTV for $60.25 million in September 2007.
Nada has had responsibility for up to 1500 employees, served as General Manager and President, Nokia Canada, and General Manager, North and South America for Nokia's entertainment and media business, and was Director of Yahoo!'s entertainment business development and sales programs, where she worked with studios, networks, broadcasters, music labels, game publishers and advertisers. She also led the sports business and the marketing team at Broadcast.com, which was acquired by Yahoo! for $5.7 billion during her tenure.
Her other positions have included leadership roles at Atlanta Committee for the Olympic Games, the Florida Sports Foundation and Florida State University athletics.
A native of Toronto, Canada, she moved to the U.S. and received her B.S. in marketing and international business, and her M.S. from Florida State University.