The CMO Outsider
CMO.com talks to Alan Cork
CMO.com quotes Alan Cork on hiring CMOs without marketing backgrounds:
“We used to see it a lot more in B2B,” said Alan Cork, executive search and assessment consultant in the marketing practice of Russell Reynolds Associates, in an interview with CMO.com “But there are still industries and companies where having [a CMO] who knows the business cold is an invaluable resource. Whenever you bring in a CMO, one of the biggest issues is cultural fit and industry knowledge.”
Access the full article at CMO.com.