At a time when social media and mobile devices shift brand control from company to customer, senior communications executives play an increasingly critical role in advancing the business agenda. But has this growing importance translated to a seat at the senior decision-making table?
To provide some quantitative insight into this question, the highly regarded European Association of Communication Directors, the University of Amsterdam’s School of Communication Research (ASCoR) — the largest communication science institute in Europe, and Russell Reynolds Associates, a leading global executive search and assessment firm, have come together to analyze the executive committees of the Financial Times Top 500 companies to see how often the organization’s top communications executive was included. The results show that at most organizations, communications executives have yet to make it into the innermost circle. The following are preliminary key findings from the research. We look forward to sharing additional insight into the results of this study in the coming months, and to engaging in further conversation about both the challenges and the opportunities facing today’s senior Communications executives.
The European Association of Communication Directors (EACD) is the leading network for communication professionals from all fields across Europe with over 2,000 members. The non-partisan association lobbies for the profession,establishes common quality standards and promotes the advancement of professional qualification by organising events and providing services and material. www.eacd-online.eu
The Amsterdam School of Communication Research (ASCoR) is the research institute in Communication Science at the Faculty of Social and Behavioural Sciences, University of Amsterdam. It is the largest research institute of its kind in Europe and is among the largest worldwide. More than 50 senior researchers are permanently associated with ASCoR, and its English-language PhD program hosts 34 students.
Russell Reynolds Associates is a global leader in assessment, recruitment and succession planning for Chief Executive Officers, boards of directors, and key roles within the C-suite. With more than 300 consultants in 41 offices around the world, we work closely with both public and private organizations across all industries and regions. We help our clients build boards and executive teams that can meet the challenges and opportunities presented by the digital, economic, environmental and political trends that are reshaping the global business environment. www.russellreynolds.com. Follow us on Twitter: @RRAonLeadership