The Transformative CMO
We recruit CMOs with greater skill sets for a broadened role.
The Science of Marketing
We identify CMOs who understand the science of marketing.As new touchpoints proliferate and consumers take control of the conversation, we see an increasing need for CMOs to have strong competencies or skills in data-driven marketing that deliver a strong return on investment.
We find CMOs who become a trusted advisor to their board.Increasingly, we see CMOs reporting directly to the CEO and being asked to play a trusted advisor role across the organization while representing marketing to their board and educating the enterprise on digital.